7-Figure Music School Podcast

Weekly Advice, Strategies, And Tactics to Help Music School Owners Build A Seven-Figure Business

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Our top episodes

EP80 - 5 Reasons Your Trial Lessons Are Terrible


A lot of things have to go right for someone to discover your studio, be interested in your studio, contact you, and then set up a phone consultation or trial lesson. After getting all of that right… It can be really discouraging to see that only 3 out of 10 of your trial lessons or consultations turn into a new student. Why don’t people sign up!?!? In this episode, we look at 5 reasons why your trial lessons aren’t converting.

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EP93 - Building a Music School to 1000+ Students (w. Vera H.)

When I think about building a music school to 1000+ in enrollment… My default question would be: “Well, what kind of marketing are we going to have to do to get that many students?” For Vera (our guest), that was not her default question. Her focus was on crafting such a unique experience that students and parents alike stayed for years and years. She created such a powerhouse of an educational program that she had people commuting 90 minutes to come to her school. In today’s episode, Vera talks about the unique challenges and lessons learned in building a single-location school with 1000+ students.

EP33 - 300 Students with Only 2 Teachers (w. Greg Genter)

If I told you it was possible to see 300 piano students per week with just 2 teachers… And, if I told you that some of those students were playing at an elite level… Would you believe me? If these claims seem far-fetched… you are going to want to tune in to this episode of 7-Figure Music School.

EP1 - How Nate Built a 7-Figure Music School With Great Margins

Meet Nate… who grew a school from serving a few dozen families per year to over 1000 families per year at Brooklyn Music Factory. In this episode, Nate reveals the foundational concept that helped him massively scale in one of the toughest markets in the world… New York City!

EP64 - Ultimate Guide to Missed Lessons Policy (Part 1)

In this episode, we talk about creating a missed lesson policy that can scale with your school. You’ll learn how to defend your policy, the 4 rules that you absolutely need to follow no matter what your policy is, and the HIDDEN consequences you will experience if you don't follow these rules.

EP91 - How to Run Social Ads to Get More Students

We invited Elizabeth Gillette (a digital marketing specialist) to come on the show. For 50 minutes, I put her through an intense interrogation about getting results with Facebook ads in 2023. She reveals what campaign structures to use, what creative to use, what kinds of pictures and videos to use in your Facebook posts and ads, and we even talk about landing page design. If you are running ads or WANT to run ads on social media… this is a “must listen" episode.

About Us

Nate Shaw

Co-Founder and CEO, Brooklyn Music Factory

Nate is an entrepreneur, musician and teacher. For more than 25 years he has been bringing his mission of building community through music to the world. Whether it’s playing jazz for the US State Department in Europe, writing music for Oprah, or leading 20 faculty at the school he co-founded in 2009, the Brooklyn Music Factory, Nate is dedicated to inspiring new relationships, and deepening existing ones. 

Daniel Patterson

Founder and CEO, Grow Your Music Studio

As an expert in marketing and communication, Daniel leads Grow Your Music Studio in the pursuit of understanding the studio owners with whom he works, approaching each relationship with curiosity. As of late 2021, Grow Your Music Studio has worked with over 650 studios and the business has generated millions of dollars in additional profits for its clients (across Europe, South America, Australia, the Middle East, Canada, and the United States).