Invisible Music School Owners (w. Erika and Adam) [7FMS Ep. #105]

by Daniel Patterson


What would happen if you had to create culture and community in your school… but had to do so only through your staff?

Instead of relying on your own personality and energy…

You relied on the team that you hired?

This is what it means to be an invisible owner.

Most music school owners are overworked because they are putting an enormous amount of energy into their school.

They are the school.

This is not sustainable.

And – it prevents your school from ever being a business (instead of just a self-employment vehicle)…

And could even prevent you from exiting your business or selling your school (as we talked about with Jeff Homer in an episode about discovering what your music school is worth.)

In this episode, we talk with Adam and Erika Gingery about the unique way in which they are building their school… so that they are not as “up front and center” as most school owners.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • What’s an “invisible owner”?
  • Why would anyone want to be an “invisible owner”?
  • Your evolution as an owner: dreams, adaptability, and behind-the-scenes shifts
  • How to transition to “invisible owner” status
  • Strategies to keep you from “moving backwards” to previous roles
  • Smart choices for your studio’s location and finances
  • How to use advice or ideas that you get from podcasts
  • Knowing your audience, leveraging your skillset, and seizing opportunities
  • Your long-term journey to the “invisible studio owner”

Thanks for listening… we have some amazing episodes for you coming up in the near future, including:

   – A live coaching session that we did with a number of high-performing school owners
   – A special Valentine’s Day episode
   – A summer camp episode with Greg Genter of
   – An episode with Tim Topham of about creating an amazing experience for new students in your studio

Subscribe to us on your favorite podcast app or on YouTube.

And… if you need help getting more students, we have a free training right here for you.

See you next week!


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You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Don’t let an imaginary “boogeyman” keep you from making a profitable change in your studio!

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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