How to Market Programs in Your School [7FMS Ep. #121]

by Daniel Patterson


Over the past 120+ episodes, we’ve used Brooklyn Music Factory as a “case study” of how to build an enormous, profitable school.

Every once in a while, we highlight a specific element of Brooklyn Music Factory’s strategy… and today we’re going to do that again.

In this episode, we spotlight the “One Sheet”… a tool used at Brooklyn Music Factory to:

  1. Promote their programs externally
  2. Provide information to parents internally
  3. Grow their programs 
  4. Make sure that their teachers stay “on mission”

This episode is practical and tactical… a guide that you can use to improve operations and growth at your own school!

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • The “One Sheet”: a powerful tool to market your school’s programs
  • What a one sheet is
  • What to include in a one sheet
  • When to create a one sheet
  • Step-by-step instructions for creating your one sheet
  • How a one-sheet increases retention and community in your school
  • How to know if your one sheet is working

Show Notes

Here are the resources we mentioned…

Brooklyn Music Factory MiniKeys One-Sheet (SAMPLE) | An example of a one-sheet that Brooklyn Music Factory uses for their MiniKeys program. This can be easily designed using Canva.

NOTE: The MiniKeys program at Brooklyn Music Factory is available to license in your studio… If you’d like more information, book a call with Nate!

Episode 23 – How to Keep Students for 10 Years |  Much has been said and written about retention… But is it possible that most people get this wrong? Is it possible that retention *isn’t* about prizes, gimmicks, bracelets, and short-sighted tactics? In this episode, Nate and Daniel throw down the gauntlet, dig deep, and talk about what TRULY drives great retention.

Episode 24 – The Hidden Driver of Growth and Retention (Part 2) |  Imagine keeping students in your studio longer… without having to use gimmicks or short-term hacks! In this episode, Daniel teaches you a retention strategy that is congruent with what every music teacher and music school owner ALREADY wants…

Episode 77 – Your Music School’s Sales Process |  From the moment a prospective student reaches out to your studio… They are deciding on whether or not they want to work with you. How do you influence their decision? Here’s a word that isn’t often used in our industry… Sales. You must take them through a sales process that helps them see, understand, and value you, your studio, and the results that you can provide for them.


SPONSOR – Big Music Games

Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. 

Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. 

Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.

SPONSOR – Piano Express from

Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…

And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students…
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)

… Then you need to head over to, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information


The following two tabs change content below.
Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

How Do You Want to Grow Your Studio?

Get More Students

Bring in $1000s in new revenue with a studio funnel

Begin Group Lessons

Start a high-quality group program that parents say “Yes!” to

Free Up Time

Scale your studio, make more, and in less time

Leave a comment

Your email address will not be published. Required fields are marked *

Share This