Success Patterns of Big Music Academies (w. Sam L.) [7FMS Ep. #127]

by Daniel Patterson


What’s the best way to run your music school?

What decisions should you make when it comes to programming, staffing, and marketing?

Our guest today has strong opinions about these questions…

Sam Lellouche of has had a chance to observe large, profitable academies… and he has seen what he calls “patterns of excellence.”

He’s observed that profitable schools have similar characteristics.

This is a fascinating discussion and will give you some serious food for thought if you are wanting to grow a PROFITABLE academy.

Listen with an open mind… this might challenge your beliefs!

Click below to listen to the episode.


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Operational patterns of the most successful music schools
  • Getting the support you need as a musician-turned-business owner
  • Where to invest your money when you’re growing your music school
  • Simplifying your enrollment and reducing barriers
  • Enrollment strategies to bring in more income + predictable revenue
  • How many instruments + services should my school offer?
  • Solving your school’s biggest pain point – makeup policies!
  • Streamlining your operations to get out of the ‘enrollment rut’

Show Notes

Here are the resources we mentioned…

Why Monthly Billing might be better for you your music school (than semester / term billing) | Debates on the best billing model for performing arts schools often pop up across our industry. With options like term billing and monthly billing, it can be difficult for music schools to decide. Sam Lellouche shares his experience running a large music school and how to determine which is best for you. 

Navigating the Complex World of Makeup Lessons in Music Schools: A Journey to Success | As the owner of a thriving music school with 1,400 students, I’ve navigated through the treacherous waters of managing make-up lessons—a challenge that can make or break the growth and operational efficiency of educational institutions in the arts. Today, I want to share our journey, the hurdles we’ve overcome, and how embracing technology has been a game-changer for us.” – Sam Lellouche

One way to make it much easier for you to schedule makeups is to move to a group lessons model…

And we have made the world’s best group lesson curriculum!

If you’d like to take our training… you can get started for free right here

Also… Daniel has been posting a lot of great advice on his Instagram.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.


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Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

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  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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