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31 Jul | 2024

One of my private coaching clients is starting a new music school… an expansion of their existing business.

The question came up…

What should we name the school?

Should we make it an extension of our current music business?

Should we brand it completely differently?

As we worked through all of the questions… I began to see that the principles and thoughts behind my answer would be useful to everyone who listens to the podcast.

So, Nate and I did some work and came up with an episode that we’re really excited to share.

In this episode, we talk about branding, logos, working with designers, creating programs in your school, the power of naming your products…. And much more.

This is a unique episode and one that will get you thinking about your school’s strategy in a different way.

Click below to listen to the episode.

Or, check out the video version of the podcast:

Here’s what we cover in the episode:

The power of branding
History of Brooklyn Music Factory’s logo and significance
Creating sub-brands and programs
Developing your brand for different age ranges
The power + commitment of NAMING your school
Developing consistency in branding
Working with professional designers

Work with Nate and Daniel!

Last week, we announced a brand new opportunity…

An opportunity to work with Nate and Daniel on increasing your school’s margins, implementing Brooklyn Music Factory’s processes in your school, and working with a committed group of other school owners around the world.

We are launching the Founder’s Forum on November 1st of this year.

We are going to be releasing more information over the next few months…

Be the first to receive more information…

Show Notes

Here are the resources we mentioned…

Get the Podcast Resource Guide Here

How to Mentor Amazing Musicians in Your School – Episode 29 | Do lessons feel monotonous to your students? Does it feel like you or your teachers are just “turning pages” in a method book… Instead of going on a musical adventure with your students? Nate reveals a powerful system that Brooklyn Music Factory has used to bring meaning to each student’s lesson… the Musician’s Journey Report.

Don’t Lose Students That You Love – Episode 67 | It’s painful to lose students that you love. Students that show a lot of talent and promise. No, this is not another episode about retention. We’re talking about laying out a proactive vision for students… enrolling them into an experience… A 10-year vision and experience so rich that quitting would never cross their mind.

The Hidden Driver of Growth and Retention – Episode 24 | Imagine keeping students in your studio longer… without having to use gimmicks or short-term hacks! In this episode, Daniel teaches you a retention strategy that is congruent with what every music teacher and music school owner ALREADY wants…

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

Increase student retention…
Increase the number of your beginners that become intermediate students
Help students go through their books faster (Proven! We did a study on this!)…
Increase home practice time (Proven! We have years of data showing that this happens)
And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

Get the Episode Guide

Bio
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Daniel Patterson

Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.