Why Does Your Music School Even Exist? [7FMS Ep. #167]

by Daniel Patterson

Over the years, I’ve spoken to a lot of music school owners.

I’ve answered hundreds if not THOUSANDS of questions.

Helped people create or refine their business goals.

Helped them make decisions about what programs to offer.

Supported them in overcoming problems, obstacles, and challenges to running a simple, profitable music studio.

The “core” of many of these problems is that the owner hasn’t answered a simple question:

Why does your music school even exist?

Until you answer that question… every aspect of running your school is going to feel like an uphill battle:

Hiring. Marketing. Retention. Operations. Delegation.

In this episode, Daniel and Nate explain how to write a clear purpose statement for your school that does way more than sound good on a website. 

It attracts the right families, helps your team make decisions, and shows you what to say no to… so you can focus on what makes your studio different.

✅ Includes a simple exercise to write your purpose statement today

Click below to listen to the episode.

Or, check out the video version of the podcast:

Here’s what we cover in the episode:

  • The series on company culture continues
  • Core values vs. purpose statement
  • A real-world example from Brooklyn Music Factory
  • How to get a great purpose statement down on paper
  • Purpose is a clear decision-making guideline
  • Saying yes to everything is saying yes to nothing
  • Culture as the “turkey tacos” recipe for your school
  • Purpose vs. mission: what’s the difference?
  • Simple writing exercise to uncover your school’s purpose

If you’d like to drop us a note, ask a question, or inquire about growing your music school… You can do so by contacting us here.

You can help us out by leaving a review for us!

Join the Waitlist for Founder’s Forum

Ready to stop reinventing the wheel?

Running a profitable, seven-figure music school shouldn’t mean going it alone.

That’s why we created the Founder’s Forum — a 12-month, done-with-you experience for owners who are ready to lead, scale, and build a culture-rich, sustainable school. 

You’ll get the templates and systems that have turned Brooklyn Music Factory into a multi-million dollar school — as well as a place in a community of serious, high-level owners with big goals that are doing the work alongside of you.

Many who join return year after year.

The next cohort begins October 1st. Early bird pricing ends July 1st.

👉 Get on the waitlist now: growyourmusicstudio.com/forum

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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