How To Build Culture in Your Music School [7FMS Ep. #170]

by Daniel Patterson

Over the past few weeks, we have released episodes on the importance of culture in your school.

Why?

Because culture impacts EVERYTHING that makes your school work.

It impacts your marketing, your retention, your hiring, your team… and thus, your results.

How do you continually build culture in your school then?

How do you reinforce your purpose and values?

This is the episode you’ve been waiting for… The actual HOW to build culture.

Culture has to be baked into your daily operations — your meetings, your performances, your classrooms, your staff communication… everything.

In this episode, Daniel and Nate walk through five specific ways to consistently reinforce your purpose and values inside your school.

Because it’s not enough to have a mission…

Your team needs to hear it — and see it — on repeat.

In this episode:

  • Why “saying it once” never works
  • The key ingredient most studio owners leave out of their concerts
  • A staff meeting format that gets buy-in and reinforces values
  • How BMF trains staff to model culture through their curriculum
  • How to train your teachers and admin to lead like you — even when you’re not in the room
  • How culture actually gets built… one day at a time

Click below to listen to the episode.

Or, check out the video version of the podcast:

If you’d like to drop us a note, ask a question, or inquire about growing your music school… You can do so by contacting us here.

You can help us out by leaving a review for us!

Free Webinar: How to Level Up Without Burning Out

Is your school stuck—but you’re not sure why?

Most owners hit a wall not because they lack hustle… but because they’re solving the wrong problems for the stage they’re in.

In this free training, they show you:

✅ The 5 stages every school moves through—from solo teacher to 7-figure CEO
✅ Why most owners stay stuck in Stage 2 or 3 for years
✅ How to fix your real bottleneck (hint: it’s not always marketing)
✅ How to dramatically improve your results at Stage 4 or 5
✅ What to do next—whether you want to scale or simply stop doing it all yourself

 👉 Watch the Replay

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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