Stress Test Your School’s Marketing [7FMS Ep. #18]

by Daniel Patterson


“Daniel, when should we pivot to a new marketing channel? How do we know when to “give up” on something we’ve been trying?”

This is the question that Nate and his team brought to Daniel recently…

So, we decided to do an entire episode on it.

The end result? Daniel gives a high-level overview of what a music school should do for marketing in the 2020’s.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Intro: How do you know when it’s time to make a change in your marketing funnel?
  • Troubleshoot: What makes you think there’s an issue in your marketing funnel?
  • Where is the best place to put your resources… especially in the world of online lessons?
  • The “optimal” list for marketing methods – and what’s on the very bottom?
  • Finding joy is an element of marketing too!
  • When you know you’re doing the right thing with Google Ads… and when it’s time to pivot
  • Is it your job to fix all these problems? Who’s the right person to handle them?
  • Now that you have some money for your school… what should you invest in first?
  • Don’t invest in something you don’t understand
  • So… what does a shift in your marketing funnel really come down to?
  • Start with yourself the only way to inspire others is through finding your own joy

Would you like help from Daniel and Nate on marketing, hiring, systems, or growth?

We’d be happy to have an initial “no-strings-attached” call with you to talk about your school.

You can do so by contacting us here.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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