Growth Advice from a Professional Marketer (Interview with Brian) [7FMS Ep. #19]

by Daniel Patterson


I recently had a conversation with Brian who added 100 students to his roster in just under six months.

The interesting thing about Brian is that he has a background in marketing.

He left the corporate world to open a music school.

I thought: “I should interview him and see if he was willing to reveal his ‘secrets’ to the world.”

Brian is very candid about what he did to grow Rock U Music School.

And, the best part?

There’s nothing he did that only an “expert” could pull off…. So, the content of this interview will be applicable to small and large studios.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Introducing Brian King, owner of Rock U Music School
  • Looking at the numbers… Rock U’s strategic marketing plan
  • Rock U’s secret to success
  • Rock U’s marketing diet: tactical strategies they’re implementing to succeed
  • Brian’s favorite marketing tactic (most music school DO NOT use this… this is something that I don’t teach either!)
  • Marketing automation tools that you should use

Do you have a question?

We’d love to answer your question on a future episode.

You can do so by contacting us here.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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  1. Roberto Ponticelli

    This is such a wisdom-and-tips-loaded episode! I’m not a music studio owner. Still, what Brian and Daniel talk about here transfers very well to most other entrepreneurial initiatives. Things like using repetitive phrases throughout my marketing to reinforce the language of my value proposition; in every interaction with my brand, let the people know precisely what I do and why and what they are getting; and doing competitive research to find what other offers exist and their perspective, find the gap and focus my voice and tone on that gap. Thanks, Daniel, Nate, and Brian, for sharing all these!


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