The Hidden Driver of Growth and Retention (Part 2) [7FMS Ep. #24]

by Daniel Patterson


Last week, Nate gave a masterclass in his strategy for keeping families invested in the “10 year journey” that Brooklyn Music Factory has planned for each student.

In the process, we discovered that to keep students, you shouldn’t focus on retention as much as you focus on relationships.

Nate had so much to share that we had to split up our episode into two parts…

And in today’s episode, Daniel talks for an hour about the “hidden” driver of retention.

Forget the cheap gimmicks and “short-term” hacks… and get straight to the heart of what keeps a family in your studio.

This is the 1-2 punch… if you combine the two different (but complementary) strategies, you’ll never have to give out another attendance bracelet again.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • The foundational principle of retention that you must discover first
  • The reasons why students quit
  • Your obsession defines your “why” – so what should you be ‘obsessed’ with?
  • The 1-2 punch of keeping students in your studio – and, making sure they want to
  • The bold promise I made to my students when I first started my studio
  • What I learned about lesson planning after recording my teaching
  • How does the retention strategy work for a student who says, “This is too hard!”?
  • How can you take my strategy and apply it to your studio?
  • What’s a 7-day action you can take to instantly scale your studio’s retention rates?
  • Learning a skill takes patience – how do we help kids enjoy the journey in an Age of Impatience?

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Very best,
Daniel and Nate


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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