Developing Curriculum & Team Talent (w. Greg Baldwin) [7FMS Ep. #39]

by Daniel Patterson


Many schools struggle to communicate what their “unique” angle is… and many schools struggle to even KNOW what their unique vision is.

In today’s episode, we look at a case study of how a large music school developed their unique message that keeps kids and families coming back for years and years.

Lots to learn here and apply to your school!

Additionally, we address a topic that many school owners ask…

Is it possible to find A+ team members that can manage and organize parts of my school?

To answer this question, we enlisted the help of Greg Baldwin… our guest on today’s episode and a team member at Brooklyn Music Factory.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • What tools are we giving teachers so that they can be their best selves?
  • Introducing Greg – instructional designer and music teacher at Brooklyn Music Factory
  • Why Greg doesn’t just work on his own as a freelancer
  • Signs that you have an A+ member ready to join your team… and how to attract A+ talent
  • How Big Music Games erases teacher frustrations around lesson prepping
  • Are parents skeptical about game-based or “fun-based” programs? How do we get them to believe?
  • The system behind effortless enrollment for any time of year
  • Practical advice for training your teaching team on new curriculum and materials
  • 34:00 – With a laid-back, game-based program… can students still reach tactical musical goals?
  • What makes a teacher never want to leave your music school?
  • How teachers fit into your ever-evolving, long term business plans
  • Advice Greg would give to studio owners who want to develop teacher talent

Thanks for listening!

What was your biggest takeaway?

Let us know by leaving a comment below!

Have a great week!


Very best,
Daniel and Nate


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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