For as long as I can remember, I have seen the debate rage among studio and school owners:
“Should you do free trial lessons or not?”
Some argue that giving away a free trial undercuts the value of your product.
Others have moved to alternative systems like the 30 day lesson pass.
We invited Greg Genter of GroupLessons.com to come back on the podcast to talk about what he uses in his studio.
Greg needed a solution that:
He couldn’t just do a “no trial lesson” model…
And the 1-to-1 free trial wouldn’t allow him to see all of the families that were inquiring every week.
His solution solved all 4 problems above…
And it just so opens that Brooklyn Music Factory independently arrived at the same solution!
Listen in as both Nate and Greg share the details around their “high-capacity” enrollment systems!
Here’s a sneak preview of the topics covered in this episode:
During the episode, we mentioned that Greg has made available an example open house from his studio.
You can watch that video on group lesson open house on the Piano Express blog.
How did this episode land for you?
Are you convinced? Do you have a unique perspective on the “late game” of enrollment?
Leave a comment on the blog, or send us a message directly.
We’d love to hear from you!