Creating a Powerful Summer Camp (w. Peira Moinester) [7FMS Ep. #59]

by Daniel Patterson


In a previous episode, we talked about how to market and fill up your music school’s summer camp.

Near the end of that episode, I said that if you are REALLY serious about creating a huge summer camp that promotion and aggressive advertising alone won’t be enough to create a successful camp!!!!

The real foundation for an enduring, successful camp is the quality of the camp itself.

So… How do you create a high quality summer camp?

To explore that topic, we invited Peira Moinester onto the show… the chief architect of Brooklyn Music Factory’s summer music camp program.

Peira has overseen the growth of the BMF summer camp from a few dozen campers to a camp so large that its yearly revenue is greater than 99% of most music school’s entire yearly revenue!

In this episode, she talks about the creation and administration of a summer camp program that can change your student’s lives and your school’s future.

Click below to listen to the episode.


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • The importance of delivering on your studio’s promises
  • Meet Peira, camp director at Brooklyn Music Factory
  • How Peira saw the need for camp & a fresh curriculum at BMF
  • Finding your authentic self as a studio owner
  • Peira shares her heart & mission around delivering your authentic promise
  • Why hiring and training teachers are direct reflections of your studio’s promise
  • 3 steps to solidifying your studio’s promise
  • The best way to find out if you’re doing everything right
  • How can you create opportunities to listen to your staff?
  • Real feedback Peira has received from BMF families
  • Practical ways to ensure you and your team always deliver on your promise

Join us next week… we will be releasing one more episode on camp.That episode will cover pricing, policies, and teacher training.

We are open to releasing more episodes on camp, if there’s a question you have that you feel we haven’t covered.

To that end…

We’d love to hear from you! 

What was your big takeaway from this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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