Help Them Feel the Music! (Event-Based Marketing) [7FMS Ep. #68]

by Daniel Patterson


One of the most powerful ways to sell a product is to give a “taste” or a “free sample.”

But, we all know that simply giving one lesson away as a “trial” doesn’t really give a prospective student the complete picture of what lessons can be like.

How could a school give a powerful demonstration of how music and lessons can change someone’s life?

That’s what we’re talking about today…

Community event marketing that goes just beyond setting up a booth at a camp fair.

We’re talking about throwing a party at your studio!

Listen in as Nate gives detailed instructions on how to run a tour of your school…

So that they can get a “taste” of what they’re missing!

Click below to listen to the episode.


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Attracting new students with community outreach and open houses
  • Open house insider tips: swag, student showcases, and more
  • Optimize your open house to boost staff and parent morale before enrollment
  • Follow-up strategies to sign up double the students after an open house
  • Conclusion: Additional hidden benefits of open houses (retention and more)

Guess what!?!?

This is the first of TWO episodes on how to run a community event in your school.

In episode 69, we’re going to show you how to fill your event and how to staff it.


For other practical ideas on how to save time, scale, and get more students, check out our free resources at the link below.



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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