Filling Your School’s Marketing Events and Parties (Part 2) [7FMS Ep. #69]

by Daniel Patterson


What if you could get 25, 50, or even 75 families to come to your school location for a big community open house?

What would throwing an open house “party” do for your enrollment?

What would that do to build excitement for your lessons and programs?

What would that do for your word of mouth marketing!?!?

In this episode, we explore a different kind of open house.

This kind of open house is more of an event that showcases your school, your programs, and (most importantly) your students!!!

Nate gives practical ideas for how to fill your marketing events and who to staff it with in part 2 of our 2 part “event-based marketing” series.

But – keep in mind that the goal of this episode is not to give you another “marketing technique”… we explore something much deeper. 

How to build community from the very beginning of the relationships that you have with prospective clients.

That community building is the BEDROCK of great retention and terrific student results.

Nate explains everything in the episode, so click below to listen or watch!


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Using a party or event to build your student base
  • Easy ways to boost open house attendance
  • Marketing resources for your lesson programs
  • Getting referrals and reviews from families
  • Advertising your open house on Facebook
  • Winning at open houses: plan, communicate, diversify, model
  • How to maximize your impact with long-term families
  • 4 best practices for successful open houses

One more thing…

This episode is not a “marketing” episode.

However, we referenced 5 episodes where we do go into depth about marketing…

If you’d like some in-depth episodes on marketing, check out the following episodes:

Episode 18 – Stress Test Your School’s Marketing
Episode 19 – Growth Advice from a Professional Marketer (Interview with Brian)
Episode 47 – Efficient Social Media Marketing (w. Sara Campbell)
Episode 57- How to Sell Out Your Summer Camps (Part 1)
Episode 58 – Does Competition Threaten Your School?

For other practical ideas on how to save time, scale, and get more students, check out our free resources at the link below.



The following two tabs change content below.
Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

How Do You Want to Grow Your Studio?

Get More Students

Bring in $1000s in new revenue with a studio funnel

Begin Group Lessons

Start a high-quality group program that parents say “Yes!” to

Free Up Time

Scale your studio, make more, and in less time

Leave a comment

Your email address will not be published. Required fields are marked *

Share This