Your Music School’s Sales Process [7FMS Ep. #77]

by Daniel Patterson


From the moment a prospective student reaches out to your studio… They are deciding on whether or not they want to work with you.

How do you influence their decision?

Here’s a word that isn’t often used in our industry…


You must take them through a sales process that helps them see, understand, and value you, your studio, and the results that you can provide for them.

In this episode, Daniel reveals his studio sales process. He gives plenty of specific examples and phrases that you can use to make your trial lessons, open houses, emails, and phone consults effective.

Click below to listen to the episode.


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • 3 Mindsets for Transforming Your Sales Process
  • Techniques to Move Beyond “Pain Points” in the Sales Process
  • Securing Commitment through a Phone Call
  • Building Rapport with Parents
  • Addressing Parents’ Goals & Fears in the First Conversation
  • Closing the Sale and Scheduling a Trial Lesson
  • Following Up with Interested Families
  • Developing Consistency in Your Approach

We’d love to hear from you… what was your big takeaway from this episode about sales and enrollment? Was there a specific moment or idea that was really helpful?

Was there anything that you’d like us to cover in more depth or detail?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.


This episode is sponsored by… The only group piano method in the world that allows students to enter a class or level up at any time. (No more scheduling headaches for you!). Visit to book a virtual or live demo and learn how we’ve helped hundreds of studios get parents on board with group piano lessons.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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