Building a Music School to 1000+ Students (w. Vera H.) [7FMS Ep. #93]

by Daniel Patterson


When I think about building a music school to 1000+ in enrollment…

My default question would be:

“Well, what kind of marketing are we going to have to do to get that many students?”

For Vera (our guest today on the 7FMS podcast), that was not her default question.

Her focus was on crafting such a unique experience that students and parents alike stayed for years and years.

She created such a powerhouse of an educational program that she had people commuting 90 minutes to come to her school.

In today’s episode, Vera talks about the unique challenges and lessons learned in building a single-location school with 1000+ students.

Click below to listen to the episode.


Or, check out the video version of the podcast:



Here’s what we talked about in today’s episode:

  • Gracefully managing growth and instilling student confidence
  • Strategic adaptation to studio challenges
  • Resource: Stop Wasting Time in Meetings!
  • Encouraging teacher engagement + how to manage employees with empathy
  • Fostering strong student-teacher relationships
  • Building a talented team + simple stress reduction strategies

If you’d like to support the podcast, please share with a friend, share on social, or leave a review. It helps so much!

And… if you’d like to support the podcast and help yourself Consider checking out one of the sponsors of the show!



This episode is sponsored by… A group piano method that solves many of the problems that most group methods suffer from. (No more scheduling headaches for you!). Visit to book a virtual or live demo and learn how we’ve helped hundreds of studios get parents on board with group piano lessons.


Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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