What It Takes to Build a “World Class” School (with Vera H.) [7FMS Ep. #97]

by Daniel Patterson


Too often, words like “world-class” get thrown around to describe fairly mundane things.

I’m very aware of this as I seek to describe today’s guest on the podcast.

A few weeks ago, we had Vera on the show… and she gave a high-level overview of how she built her school to 1,000 students.

In today’s episode, we had the time to dig deeper… and what she reveals today is not only impressive, but extremely helpful to those who seek to build a school worth talking about.

Vera describes how she attracts and keeps talented teachers, how they built a “world-class” recital hall that professionals use to make recordings, their detailed “positive-negative” system that describes families at their school, and the grueling teacher training she puts incoming staff through.

You don’t build something extraordinary without extraordinary effort… and in this episode, Vera really does give a behind-the-scenes look at what it takes to build a “one in a million” program.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Creating a positive and engaging studio culture
  • Student & parent motivators + how to increase interaction
  • How to build a recital that generates excitement in the community
  • Ways to ensure students feel amazing from the first lesson forward
  • Training music teachers for your studio’s culture
  • Parental involvement in lessons – do’s and don’ts
  • How to systematize your studio + keep things running smoothly
  • Commitment to your visions and what to do when they backfire
  • Discussing the best part of studio culture – watching students achieve their goals


Does this episode inspire you? What questions does it raise for you?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Also… if you enjoyed this episode, please consider leaving a review!




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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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  1. LeAnn Halvorson

    I just listened to podcast #97. Vera is awesome inspiration! She has so much energy and I love her ideas.


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