Can You Force Families to Answer Your Emails?

by Daniel Patterson

Can You Force Families to Answer Your Emails?

Fall enrollment is coming… and you have a unique opportunity right now. And, it could solve a major problem that many studio and school owners report to me.

Specifically, the difficulty that surrounds getting your studio families to respond to your emails, surveys, and other studio communications.

I found a way to get a 100% response rate several times a year… and I dive into that in this short, to-the-point video.

Not only that, I used this technique to discover the most effective messaging for my studio’s website, ads, and social media posts.

Lots of practical tips here!

Click below to watch the video…

Video Content

  • (0:00) Use a fall enrollment survey to get your clients to do marketing for you
  • (2:40) How to get 100% participation from families using the “enrollment” survey… they HAVE to respond
  • (3:44) Step 1: Run a Re-Enrollment Survey
  • (6:30) Step 2: Use the “5 Whys” in Your Re-Enrollment Survey
  • (8:26) How to use the feedback and answers you receive on the survey for many purposes

 Also, if you found this video to be helpful, you might enjoy this post on what to put on your fall enrollment surveys. It’s an entire post I wrote about surviving back-to-school headaches.


No matter the size of your studio… you have a unique opportunity coming up in the next few months.

Use this fall enrollment time to collect valuable information and build community in your studio.

What sort of questions would you put on your fall enrollment survey?

What do you think about this idea?

Let me know in the comments below!



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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