How to Get Online Students for Your Studio

by Daniel Patterson

How to Get Online Students for Your Studio

One of the blog’s readers asked a question recently:

“How should I advertise if I want to get students for online lessons?”

Today’s post answers that.

If any one of the following statements describes you, then this post / video is going to be immensely valuable to you:

  1. You want to start an online studio
  2. You are forced to teach online because of lockdown / COVID
  3. You want more students and at least part of your local market has concern about the virus (and thus wants online lessons)

A few days ago, I created a short training about marketing your studio for online lessons.

I am now releasing that video training for free, and you can watch it here:

We’ll cover these topics:

  • How a secret digital strategy can help you create the perfect funnel for online lessons
  • The hard truth about online marketing
  • The psychological differences between online demographics… and their implications
  • The best method of advertising for online lessons
  • How to stand out from established online competitors

Would you rather read instead of watch?

Click here to download the transcript. 

Video Content

  • (0:00) Today’s question: “How should I advertise to get teen and adult students for my online lessons?”
  • (3:43) The simple answer to this question
  • (5:58) Many studios are wanting to do online lessons nationally or internationally… here’s my warning for those studios
  • (8:28) I did some research and found some “secret” Google data… here’s what it’s telling us about consumer interest in online lessons
  • (11:27) The best place to advertise your online lesson program
  • (13:41) My best advice on how to stand out from the competition… including established companies that have been doing online lessons for years


If you want to learn the best strategy for marketing to online students, teens, and adults, this video shows the simplest way I know of doing that.

What do you think? What questions do you have? Let me know in the comments!  

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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