by Daniel Patterson | Jul 31, 2024 | Blog, Marketing
One of my private coaching clients is starting a new music school… an expansion of their existing business. The question came up… What should we name the school? Should we make it an extension of our current music business? Should we brand it completely differently?...
by Daniel Patterson | May 22, 2024 | Blog, Marketing
Over the past 120+ episodes, we’ve used Brooklyn Music Factory as a “case study” of how to build an enormous, profitable school. Every once in a while, we highlight a specific element of Brooklyn Music Factory’s strategy… and today we’re going to do that again....
by Daniel Patterson | Apr 10, 2024 | Blog, Marketing
Get out your popcorn and soda… Because on this episode of the podcast, Nate and Daniel have a fight! At the very least… a friendly disagreement? Here’s the backstory: Nate received some marketing advice that he disagreed with. He approached Daniel with the...
by Daniel Patterson | Mar 27, 2024 | Blog, Marketing
How do you use Facebook and Instagram effectively for your music school? Do you have to “like” social media to use it as a tool for your business? Is it possible to delegate this entirely to a team member in your studio or school? We brought Lauren Kelly on the...
by Daniel Patterson | Sep 27, 2023 | Blog, Marketing
I can’t tell you the number of times I’ve heard a studio owner say: “Yeah, I tried Facebook Ads… I spent a lot of money… and didn’t get ANY students! Facebook Ads don’t work!” It can seem that way… So that’s why I’ve been really looking forward to releasing...
by Daniel Patterson | Aug 16, 2023 | Blog, Marketing
In this episode, I give a marketing plan for studios at various marketing budget levels: $0, $100, $500, $1000, and $2000+ So, if you ever wondered how much you should spend on marketing… What you should do with the money… And what marketing techniques you...