In this video, we’re doing a follow-up to the Q&A session that we had just a couple days ago, answering questions about marketing and how to do online lessons.
I’m also going to be addressing topics like how to price online lessons, what your ad budget should be, and more questions about handling objections from parents about online lessons.
Additionally, I’ve created a 3-step attack plan for studios who are marketing in this new environment… whether you are marketing online lessons or in-person lessons. You can read that in the article below.
Now, let’s jump into the video!
Would you rather read instead of watch?
I’ve seen a word coming up over and over again. Adapt.
“We’re adapting to…”
“I’m having to adapt to online lessons…”
There are two options here.
We can see this crazy time as an opportunity for growth and creativity…
Or we can see it as an unwelcome intruder, a challenge, something that you will have to “deal with.”
The word “adapt” might be signaling that you are making some assumptions about the next few months.
You be might assuming that
The assumption itself is going to create that reality in your life, and it will create that reality in the minds of the parents, too.
So, my biggest recommendation right now?
Now, that doesn’t mean I’m suggesting you be naive.
We don’t want to be like Stuart Smalley, that character from the Mad TV sketches in the 1990s…
All I’m saying is that there is a balance to strike… and most of the studio owners I’ve spoken to right now are very fearful.
Don’t assume. It’s a happier way to live.
If having to learn one new piece of software, or teach someone over Zoom is stressing you out, then it isn’t the format or the software that’s stressing you out.
It’s your own mindset.
There simply needs to be a shift to the curiosity-based, open mindset…not a fixed, constricted, fearful mindset.
Now, someone objected to this by saying: “But, it actually IS hard, Daniel!”
OK! Let’s ask that question:
Are online lessons hard to teach?
The very first time I taught online, it was involuntary.
10 years ago, I was teaching a nurse how to play the piano.
She worked the night shift, and she would come to my house to take her lesson once a week. We worked together for years.
She got married and moved 20 or 30 miles south of me. It was far enough away that she asked, “Would it be okay if we just kept doing lessons but online?”
My initial reaction was, “She wants to stay a student. Awesome!”
But I was also thinking, “Okay, well, how would we make that work?”
I looked at my options, and we figured that doing lessons via Facetime would suffice.
She moved into a rural area, and her connection was really poor. The video lagged and froze sometimes. The video quality was terrible. But, we made it work!
I would sit at my desk in my office, not even at my piano, and I would listen to her play. I would make comments. Obviously, I couldn’t interact with her physically.
I could have made it a big deal. I could have had all these mental reasons as to why this wasn’t going to work. But I just said, “Hey, let’s see if this will work!”
And guess what? It did.
I didn’t do extra “prep.” It wasn’t hard to do. I sat at my desk, made comments, and she found it to be valuable.
In hindsight, I think the reason it went well was because I was open.
How does this apply to you?
Your conversion to online lessons will feel very different, depending on which assumptions and which mindset you take.
Again, you have two options: fear or curiosity.
So, how can you get started? How do you go about making this a wild success?
I am going to give you a simple three-step attack plan to solve any problems that come up in your online lessons.
STEP ONE. Define the actual problem (facts, not emotions).
STEP TWO. Turn the problem into a number.
STEP THREE. Determine three to five actions to reach that number.
Here’s an example:
I don’t know if my own students want online lessons.
That’s step one. We calmly defined the problem.
How can we turn this into a number?
Well, you will know if your studio will accept online lessons if you get feedback from 90% of them.
So, that’s the number we need to hit. We need to ask 90% of the studio if they will convert.
So then, step three.
What would your three to five actions be?
Well, I would ask parents to fill out a small survey. You will probably only get a 10% participation rate.
So, another action would be to mail all the non-participants every day until you get to 90%
KEEP EMAILING. Every single day, until you have 90% participation.
This is how you calmly solve the problem
And, you can do this with all kinds of problems!
Here’s just a few:
When you convert your problem from an emotion to a number… it will feel a lot less confusing.
And, you will actually be able to WORK on the problem.
(By the way, I give several more examples in the video, this is just one example that I pulled from the video).
I’ve just given you a formula for staying positive and doing something productive during these uncertain times
The sky is not falling. Yes, this is a serious problem, but there’s no reason for panic. Those who maintain a growth mindset during this time are going to come out on the other side of this a stronger person simply because they met the challenge with curiosity.
That is the thought I want to leave you with.
What do you think? What questions do you have? Let me know in the comments!