Do you own a music studio that you believe can be performing better? Many times, it’s simply a case of a weak marketing plan, and the key to success lies in your ability to advertise your business more effectively.
That’s easier said than done, to be honest, but it’s far from impossible. You might not simply know where to begin, and that’s what this article is meant to help you with.
In the sections below, we’ll walk you through the steps in creating a marketing plan that produces lasting results, and we’ll discuss the different strategies and tools that you can use.
If you’d like to take your music studio to a level of success that you know it’s capable of attaining, then keep reading to find out more.
A marketing plan, when boiled down to its essentials, is comprised of three basic elements:
These three elements are what helps you come up with a marketing plan. They outline the strengths that your business has, and together, plot a course of action that allows you to communicate those strengths to your market.
The process involves many steps, but it usually starts with clearly defined goals. Those will be specific to your music studio and your current situation, and you must identify what they are so that your marketing strategies can be planned and executed accordingly.
For many businesses similar to yours, this process will look something like this:
1. Setting clear goals
Music studio goals can vary from one business to another. Some of the most common ones we encounter include tapping newer markets, increasing pricing, and creating more brand awareness. Figure out what your goals are so that you can develop a plan that helps you achieve them.
2. Analyzing the current market
Gather data about the market you are serving. Take a look at what similar music studios in your area are doing, and try to find an opportunity that you can take advantage of. You can also use this time to see what you might be doing wrong, as comparing your business to others can be quite educational.
3. Using customer insights to guide your decisions
Get to know the people you are trying to reach so that you can create messages (ie. marketing material) that appeals to them. Find out what problems they face, what their purchase decision looks like, and what is they really expect from a music studio such as yours.
4. Positioning your brand
Now that you have a good understanding of what you’re dealing with, you can begin shifting your business to fit into the equation. You can focus on the unique advantages that your music studio has in its favor, such as a superior staff or a convenient location. The idea here is to find ways to make your business stand out from the rest.
5. Implementing your strategy
After all that, t’s time to finally get your messages across to your market. You want to use different marketing platforms and formats to reach a wide range of people, and you should use the ones that make the most sense for your business.
That’s not where it ends, though! Once you’ve executed your marketing plans, you will need to continually measure its performance and readjust your strategies so that you’re always improving.
Now that you know how to draft a marketing plan, we need to talk about what marketing strategies you can expect to run into.
Building a website or creating social media pages is an easy way to strengthen your marketing strategy. These online spaces can act as hubs for your content, giving your customers convenient access to all the information they need about your business.
These can also be used to generate actual business. You can use them to encourage people to contact your business or even book a music lesson directly over the Internet. This means your online presence can serve as a location to not only promote your business but also conduct it.
It’s one thing to have a website, but it’s an entirely different matter to drive people to visit it. You need to find some way of allowing people to find your online presence, and this is usually done with strategies such as content marketing and paid advertising.
This means you have to produce content relating to your business and publish them online. This will allow customers to learn more about what you can provide, while potentially influencing their decision in your favor.
As for paid advertising, you can purchase ads on search engines and social media that give your business instant visibility online. These ads will be served to the people you want to target, which is something you would have settled in the planning stage.
You may also supplement your online marketing with more traditional types of promotions. You could print out flyers and distribute them around your community or at other music-related events. We also suggest reaching out to schools in your area, as these will be where many of your potential customers might be found.
These marketing materials can be made to point people directly to your website where they have access to more detailed information. The best part is that these are cheap to produce, and you’ll be able to reach people who don’t necessarily use the Internet too often.
As a music studio, perhaps one of the biggest competitive advantages you can gain is by ensuring your staff meets the highest standards of excellence. This means you want to be marketing not only to potential customers but also to potential employees.
Log on to job directories and create an ad for your business. The goal is to make your music studio appealing to work at, so take the time to make the ad look professional and that you mean business.
There you have it! While the information provided above is by no means a comprehensive lesson on business marketing, we believe it’s a good place for people who don’t know much about the subject to start.
The strategies we’ve outlined will allow you to gain a strong familiarity with your product, maintain close bonds with your customers, and find the right people who can help your business grow.
If you’d like to learn more about music studio marketing, feel free to send me a message. I’ve helped hundreds of music studio owners achieve greater success throughout the years, and I’d be happy to do the same for you.