Get new students on auto-pilot & increase
your revenue by 1000s per month

Studio Marketing Masterclass

  • Understand marketing
  • Create your messaging
  • Copy/paste our proven funnel
  • Run inexpensive ads
  • Earn 1000s more in monthly profit

Intermediate - advanced program

Goal?
More students,
more profit

Training Length
- 14 weeks

What is it?
Online Training,
Online Mastermind

What is it?

The Masterclass is a 14-week online training with over 30 hours of video, live coaching calls, and checklists that help you improve your marketing.

Who is it for?

The Masterclass is for any studio owner that struggles to get and keep students. It works for any studio regardless of your previous marketing experience. We’ve had brand new studios join the training; we’ve had studios with 600+ students join this training.

How does it work?

Watch the training on your computer or mobile device and complete the module action checklists. Use our pre-made tools and templates in your studio from the very first day that you join. If you run into trouble, join our live Q&A sessions. If you do the work, you get the results.

Why does Grow Your Music Studio offer this training?

Most studio growth programs give you “hacks”, “tips”, and conceptual ideas that you have to figure out on your own. The Masterclass actually GIVES you enrollment and phone scripts, ad campaigns, and website templates that have been proven. You set them up based on the training we give you… and then get the results at a fraction of the cost of having a marketing agency build all this out for you.

When does it start?

The Masterclass begins on the day you register. There’s nothing stopping you from beginning today and attracting new students within weeks.

Here’s How Your Studio Will Grow

Studio growth isn’t magic. You need more people discovering your studio. There are a few efficient, inexpensive, and effective ways to do that. We show you these ways in this training.

Effective Messaging

Most studios just offer “lessons.” We show you how to discover the messaging that will build studio loyalty and differentiate you from your competition.

Student Conversion

You don’t need “leads.” You need students. We show you how to take these leads through a persuasion funnel that ends in a paid signup. No more leads “ghosting” or disappearing on you.

Lead Generation

You can’t grow without more visibility. We’ve shown studios how to increase their inquiries by 2x, 5x, 10x per month. We teach both free and paid ad methods.

Marketing Automation

We show our students how to manage their new marketing system in as little as 30 minutes a month. Spend your time focusing on your work – not on managing your marketing.

What’s in Studio Marketing Masterclass?

We have carefully designed this training to give you what you need to choose how many new students you get each month. Click the + to see what’s inside each module.

Course Total Running Time: 21:23:43

Module 1: Your Foundation
7 Sessions
03:11:19
  • The 5 Questions About Studio Marketing
    00:13:26
  • How to Succeed in This Training
    00:38:49
  • Studio Funnel 101
    00:34:23
  • The Metrics of Success
    00:21:35
  • Marketing Metrics Worksheet
    00:18:52
  • Working Together
    00:04:14
  • Live Session
    01:00:00
Module 2: Your Customer
5 Sessions
02:08:53
  • Big Problems and Target Market
    00:17:28
  • What Are Your Customers Really Thinking?
    00:23:25
  • Pit, Path, and Paradise
    00:28:00
  • BONUS Session: Sample Research
  • Live Session
    01:00:00
Module 3: Your Website
5 Sessions
02:07:50
  • The Role of Your Website
    00:10:32
  • Website Strategy
    00:10:09
  • Success Checklist for Websites
    00:47:09
  • What about SEO?
  • Live Session
    01:00:00
Module 4: Your Message
6 Sessions
03:05:35
  • Principles of Persuasive Messaging
    00:39:56
  • What's Your Offer?
    00:19:23
  • The 7 Part Framework
    00:20:34
  • 7 Part Framework for Web Pages
    00:18:23
  • 7 Part Framework for Email and Miscellaneous
    00:27:19
  • Live Session
    01:00:00
Module 5: Your Leads
6 Sessions
03:11:55
  • Your Traffic Plan
    00:19:50
  • Paid Traffic Sources
    00:28:17
  • Massive Google Ads Tutorial
    00:49:53
  • Google Ads 201
    00:27:05
  • Google Ads Overview
    00:06:50
  • Live Session
    01:00:00
Module 6: Your Conversion
8 Sessions
02:54:36
  • Customers Behaving Badly
    00:26:40
  • Following up With Your Leads
    00:11:02
  • Customer Communication
    00:09:20
  • The Introduction Lesson
    00:20:42
  • BONUS: Introductory Lesson Recording
    00:21:43
  • Increasing Student Retention
    00:14:46
  • BONUS: Action Session
    00:10:23
  • Live Session
    01:00:00
Module 7: Your System
4 Sessions
02:15:11
  • Evaluating Your Ads Account
    00:15:11
  • Scheduling Your Evaluation
  • Live Session
    01:00:00
  • Personal Evaluation
    01:00:00
Module 8: Your Strategy
4 Sessions
02:28:24
  • Your Business Journey
    00:45:53
  • Your Marketing System
    00:19:10
  • What's Next?
    00:23:21
  • Live Session
    01:00:00

What Our Students Are Saying

We know our training is the best in the world. But, don’t take our word for it! Listen to what our students have to say:

More Free Time, More Opportunities, More Income

Siri Caltvedt

Rapid Growth After Relocating

Amy Deal

“I Can Choose Which Students I Want to Work With Now”

Karen Lien

"I Have a Student-Getting Machine"

Steven Yiangou
“I’ve said it before, but this is really my biggest ah-ha moment — Marketing is not some amorphous magical thing that business people somehow can do. It is nothing more than communicating the value of my product to potential clients in a meaningful manner. This course taught me how to find my market, find out what they need, and to communicate to them how my studio fulfills those needs.

And the fact that it’s directed specifically at music studio owners is priceless to me — I was scared enough of marketing without worrying about translating general stuff to my specific situation.”

Kelly Muzzin

Manassas, VA
“5 months and some amazing work later, I have almost doubled my enrollment. I have a smarter, sharper way of thinking about my programming, after pointing everything toward a customer-oriented message.

Less time goes into answering leads, phone calls and payment processing, freeing up time for not only creating revenue, but for putting energy toward creative projects- something I’ve been desperate to focus on.”

Jill Buchanan

Boston, MA
“My expectations were greatly exceeded. The content provided was organized, clear, and effective. The live sessions were incredibly valuable and gave a community feel to our normally lonely profession. The recommendations for further reading was icing on the cake. AND I didn’t realize at first that I have access to all this wonderful stuff forever!!!

Not only did I learn about marketing, I learned how to immediately implement each concept directly into my real life studio. I know I am going to keep coming back to these materials as I grow into a more skilled studio marketer.”

Christiana Deal

Cedarburg, WI
“This Masterclass helped me realize the importance of marketing to promote my piano studio… I learned that it takes much more than simply writing an ad and hoping to get results. The steps of this course helped me to research my customer, improve my copywriting and understand the different mediums through which I can reach my customers and acquire new students. It also taught me that it is not a “one and done” project, but that it is a process that will continue to improve and develop.

I also appreciated how accessible Daniel was and how he was truly invested in our success as individuals and for our studios.”

Nicklas Carmody

Gilbert, AZ
“In this training, I learned not only a lot of information on how to grow my studio, but also how to THINK about everything. This includes applying my own mindset, personality, and goals to the concepts presented. In addition, I learned how to figure out what my customers are thinking, feeling, and what they really want. This allows me to really form my marketing in a more focused way. One of the best things about this training is the incredible amount of detail and sequence of the material. Step by step, I was taken through a process that was already laid out in a way to make it easy!

To compare it to other marketing courses or trainings I’ve taken (not necessarily in our specific field of business), other systems might provide lots of information, but leave you trying to figure out all the steps and specific ways to apply it to your own profession. In this training, it’s already fit to the music studio business, and I was guided along the way. I loved the fact that I could ask any questions along the way Daniel or other SMM members could help answer.”

Clinton Pratt

Cincinnati, OH
“Our studio has evolved as many others from a single teacher one to a multi-teacher studio. When we started working towards the new goal, we felt lost in marketing. We didn’t like marketing at all and it was all a big black box, no windows. We thought marketing was about tricking someone into getting to work with you and definitely we didn’t like that feeling.

We joined the training at the same time we were starting at our new commercial location and are now confident this was the right decision and definitively worth every single penny. We now know how to address our customers (parents and adults), how to relate to them and we also have the tools to create great working marketing campaigns.

Lastly, our results:

We started at our commercial location in November 2018 with 37 students and 3 teachers. Just 5 months after (April 2018) we are counting 104 students and 9 teachers and growing! Our goal for this first school year was to reach 100 students by July. Numbers speak for themselves. And we didn’t even have the time to apply everything we’ve learned yet. We’ve got a big to-do list that will help us grow even more at a steady pace.

Thanks to this training (and our hard work) we are now sure we will survive our first year as a business.

Thanks again Daniel and the team!”

Elena + Marta Maroto

London, England
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