grow-your-music-studio

“I’ve said it before, but this is really my biggest ah-ha moment — Marketing is not some amorphous magical thing that business people somehow can do. It is nothing more than communicating the value of my product to potential clients in a meaningful manner. This course taught me how to find my market, find out what they need, and to communicate to them how my studio fulfills those needs.

And the fact that it’s directed specifically at music studio owners is priceless to me — I was scared enough of marketing without worrying about translating general stuff to my specific situation.”

“5 months and some amazing work later, I have almost doubled my enrollment. I have a smarter, sharper way of thinking about my programming, after pointing everything toward a customer-oriented message.

Less time goes into answering leads, phone calls and payment processing, freeing up time for not only creating revenue, but for putting energy toward creative projects- something I’ve been desperate to focus on.”

“My expectations were greatly exceeded. The content provided was organized, clear, and effective. The live sessions were incredibly valuable and gave a community feel to our normally lonely profession. The recommendations for further reading was icing on the cake. AND I didn’t realize at first that I have access to all this wonderful stuff forever!!!

Not only did I learn about marketing, I learned how to immediately implement each concept directly into my real life studio. I know I am going to keep coming back to these materials as I grow into a more skilled studio marketer.”

“This Masterclass helped me realize the importance of marketing to promote my piano studio… I learned that it takes much more than simply writing an ad and hoping to get results. The steps of this course helped me to research my customer, improve my copywriting and understand the different mediums through which I can reach my customers and acquire new students. It also taught me that it is not a “one and done” project, but that it is a process that will continue to improve and develop.

I also appreciated how accessible Daniel was and how he was truly invested in our success as individuals and for our studios.”

“In this training, I learned not only a lot of information on how to grow my studio, but also how to THINK about everything. This includes applying my own mindset, personality, and goals to the concepts presented. In addition, I learned how to figure out what my customers are thinking, feeling, and what they really want. This allows me to really form my marketing in a more focused way. One of the best things about this training is the incredible amount of detail and sequence of the material. Step by step, I was taken through a process that was already laid out in a way to make it easy!

To compare it to other marketing courses or trainings I’ve taken (not necessarily in our specific field of business), other systems might provide lots of information, but leave you trying to figure out all the steps and specific ways to apply it to your own profession. In this training, it’s already fit to the music studio business, and I was guided along the way. I loved the fact that I could ask any questions along the way Daniel or other SMM members could help answer.”

“Our studio has evolved as many others from a single teacher one to a multi-teacher studio. When we started working towards the new goal, we felt lost in marketing. We didn’t like marketing at all and it was all a big black box, no windows. We thought marketing was about tricking someone into getting to work with you and definitely we didn’t like that feeling.

We joined the training at the same time we were starting at our new commercial location and are now confident this was the right decision and definitively worth every single penny. We now know how to address our customers (parents and adults), how to relate to them and we also have the tools to create great working marketing campaigns.

Lastly, our results:

We started at our commercial location in November 2018 with 37 students and 3 teachers. Just 5 months after (April 2018) we are counting 104 students and 9 teachers and growing! Our goal for this first school year was to reach 100 students by July. Numbers speak for themselves. And we didn’t even have the time to apply everything we’ve learned yet. We’ve got a big to-do list that will help us grow even more at a steady pace.

Thanks to this training (and our hard work) we are now sure we will survive our first year as a business.

Thanks again Daniel and the team!”