by Daniel Patterson | Sep 22, 2016 | Your Customers, Your Marketing, Your Studio
Do you have a website for your studio? What if your website isn’t sending the message you think it is? What if it’s actually repelling new students instead of attracting them into your studio? I’ve had the opportunity to look at the websites of many...
by Daniel Patterson | Jun 30, 2016 | Your Customers, Your Policies, Your Studio
Each fall, I have to schedule approximately 100 students. During the past 12 years, I have tried many different methods of scheduling students. Almost all were inefficient, frustrating, and time-consuming. These included: Paper and pen Email Whiteboards Spreadsheets...
by Daniel Patterson | Jun 16, 2016 | Your Customers, Your Studio
When you hear the word persuasion… what do you think of? Is it a pushy salesman? A political candidate? I hope not! True persuasion happens in the subconscious. Persuasion is not the ham-fisted, pushy tactics that bad salesmen use. Furthermore, being persuasive or...
by Daniel Patterson | May 12, 2016 | Your Marketing, Your Rates, Your Studio
“Don’t put all your eggs in one basket.” We’ve all heard the phrase – probably quoted by an authority figure in our life. I’m here to tell you today that this is WRONG. I have enlisted the help of Brad Pitt and George Clooney to demonstrate: When you see a great...
by Daniel Patterson | Apr 7, 2016 | Your Customers, Your Marketing, Your Studio
Too often, people mistake the tools of marketing for marketing itself. Marketing your piano studio is not about buying ads. It’s not about spending money on business cards and fliers. It’s not even about having a fancy, attractive Web site. Marketing is telling a...
