Premium Pricing Model with NO Private Lessons? (w. David C.) [7FMS Ep. #117]

by Daniel Patterson


I’m so excited to share today’s podcast episode with you.

We strive to find and interview studio owners who are building something special and unique.

I am not exaggerating when I say that our guest today has built a truly one-of-a-kind studio.

His studio:

  1. Does not use a private lesson model
  2. Charges ultra-premium rates
  3. Offers “luxury” quality lessons
  4. Caters only to serious adult pianists
  5. Is almost entirely online

So – we brought David on for a 5 for 5 episode… and he offers so many unique insights in this short interview.

Also – check out the video version of the podcast we shot this episode LIVE on location in Brooklyn, NY where David lives.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • David Chang’s unique music studio model (NO private lessons?!?!)
  • Growing a community of invested, serious adult students (who actually practice)
  • Challenges with student retention & understanding the adult student psyche
  • The “dream outcome” equation that will drive results in your studio
  • Do teachers really need to practice their instrument every day??
  • Positioning your studio so you can live in the NOW

Stay tuned for more… There is a second episode that we are releasing where David dives deeper on how he is able to charge ultra-premium rates for his program.

If you’d like to raise margins in YOUR studio… consider our margin-expanding group piano training… you can get started for free right here

Now is the best time of year to start setting up a new program for fall!

Also… Daniel has been posting a lot of great advice on his Instagram.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.


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SPONSOR – Piano Express from

Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…

And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students…
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)

… Then you need to head over to, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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