Year-Round Enrollment Strategy and Calendar [7FMS Ep. #145]

by Daniel Patterson
Today’s episode is short and sweet…

We’re talking about a year-round enrollment calendar and strategy.

If you’ve ever wondered how to keep your studio humming year-round – without scrambling to rebuild every fall – this episode is for you.

Click below to listen to the episode.

Or, check out the video version of the podcast:
 

Here’s what you’ll learn:

  • How to communicate with teachers during interviews to align their goals with your studio’s mission.
  • The importance of “micro shifts” – small, intentional tweaks to your scripts, systems, and messaging that lead to better retention.
  • How to prevent the dreaded “summer slump” with strategic re-enrollment campaigns and deposits.
  • The key to balancing parents’ busy schedules with long-term lesson commitment – without overwhelming them.
  • The team also shares real-life stories, including a live Q&A with Jill, a studio owner navigating retention challenges in her growing business.

Thanks for tuning in… check out these other opportunities to go deeper with Nate and Daniel!

Are You Ready for the January Rush?

Teachers and music schools look forward to the rush of new students in fall each year…

But, I found that I sometimes enrolled just as many students in the November – January enrollment rush!

Contrary to popular opinion… you can keep enrollment going at a steady clip all year.

You just have to have the right marketing in place.

We recently made MAJOR updates to our Google Ads training to account for changes that Google made on their ad platform.

If you’d like to take advantage, book a free call with me to see if our marketing training is a good fit for your studio or school.

Show Notes

Here are the resources we mentioned… 

What to Do When Your Music Student is Ready for a Break A client in our Accelerator program recently asked a question… “What do I do when a parent says that their child needs a “break” from lessons?” We all know what that means… When a student goes on break… they typically don’t come back! Ever. So… how do we keep the student? More importantly… What can we do to prevent a student from needing a break in the first place!

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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