Getting Dozens of Leads with In-School Marketing (w. Kevin J.) [7FMS Ep. #164]

by Daniel Patterson

What if your next 20 leads didn’t come from ads… but a live concert at a local elementary school?

In this episode, Daniel interviews Kevin, a studio owner from Denver who’s created a unique system for getting new leads—without spending a dime on ads.

You’ll learn how Kevin gets schools to say yes, how he leads high-energy music assemblies, and the little details that are turning 10–30% of students into trial signups.

If your studio serves young beginners… you’re going to want to steal this idea.

Click below to listen to the episode.

Or, check out the video version of the podcast:

Here’s what we cover in the episode:

  • How Kevin gets new students using school demonstrations
  • The show format: live band, music games, & education
  • How the flyer + prize system generates leads
  • Kevin’s 5-day follow-up system
  • Real numbers: Conversion rates from flyer to trial
  • Using your unique vision to your advantage when selling lessons
  • How to pitch to school gatekeepers (principals and front offices)
  • Is this marketing strategy hard to pull off?
  • Bonus ideas: School sponsorships and Facebook ad tie-ins
  • Pitching to private schools vs public schools

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

The following two tabs change content below.
Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

Latest posts by Daniel Patterson (see all)

How Do You Want to Grow Your Studio?

Get More Students

Bring in $1000s in new revenue with a studio funnel

Begin Group Lessons

Start a high-quality group program that parents say “Yes!” to

Free Up Time

Scale your studio, make more, and in less time

Leave a comment

Your email address will not be published. Required fields are marked *

Share This