Building a Side-Business in Your Music School (w. Dave Simon) [7FMS Ep. #26]

by Daniel Patterson


Have you noticed just how many more products are available to music schools now?

The number of software products, coaches, and programs to license have exploded in number over the past few years.

That’s because many studio owners are waking up to the fact that they might have ideas, curriculum, or expertise that could be helpful to other school owners.

The sticking point for most school owners is that they aren’t sure how to go about sharing that idea with the world!

Join us in today’s podcast as we talk to Dave Simon…

He developed a curriculum for his own school… and then began licensing it to other schools.

In today’s episode, he gives:

  • Practical wisdom for getting your own product off the ground
  • Loads of advice for marketing your music school
  • Many ideas for running great programs inside your school

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • How Dave Simon’s side hustle for his music school allowed his profit margins to multiply
  • Releasing your students from the word “talent” – and why this is so important
  • How to build a product that is BIGGER than just your local school
  • How to communicate and get your first few clients!
  • The counter-intuitive way to make sales (most people don’t do this and make it 10x harder than it needs to be)
  • What you can do to get attention as our industry gets “noisier”
  • How much of growing your business is about revenue & selling vs. the client & their experience?
  • How Dave highlights the experience of the student in each program
  • How do I get the most benefit out of refining my idea?
  • Leaning into the uniqueness of your program to better deliver on your purpose
  • One nugget of wisdom Dave would give his younger self when starting a new side business

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Very best,
Daniel and Nate


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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