Studio Marketing Explained in 5 Minutes

by Daniel Patterson

Studio Marketing Explained in 5 Minutes

A client in our Accelerator program recently asked a question…

“How can I make more money in my studio this year? I want to get X amount of new students every month, which means I need more people to know about my business… and I also need to build my retention rates.”

My answer is a 5-minute crash course in what you need to be doing in your studio marketing.

I really do cover every aspect of a studio marketing funnel including:

  • Your ads
  • Your social media strategy
  • Your website
  • Your follow up
  • Your trial lesson or phone consult
  • Your retention
  • Your conversion rates
  • Even how to troubleshoot where your funnel is failing

And, I do it in about 5 minutes.

Click below to listen!


Would you rather read this?

Click here to download the transcript. 


Here’s what we cover in the video:

  • List of ways to make more $$$ in your studio through your website
  • Getting students hooked in the trial lesson
  • Troubleshooting your marketing funnel at the bottom first
  • Getting consistent results over and over again

An important thing I learned is that good marketing is more than just getting new people interested…

It’s also about showing how great we are, not just to new people but to the ones already with us.

If you’re not sure how to do that…

Or… you’re struggling (in general) to get new students…

Check out this free training I did on how to get more students in your school!

We’ve helped hundreds of studios implement a simple funnel that I used in my own studio.

Also… if you have Instagram, give us a follow!



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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