Wisdom from a 10,000 Student School [7FMS Ep. #45]

by Daniel Patterson



For today’s episode of the podcast, we interviewed Jeff Homer, an academy owner who has unique wisdom.

Over the past five years, Jeff and his team have bought 37 music schools! Five of these schools were doing $1M+ in revenue when he bought them.

In this interview, we wanted to answer a few simple questions:

What does it take to reach 7 figures?

What causes a small school to continually increase in profitability and student results?

What are common mistakes that owners of mid-size schools make that prevent them from growing or experiencing better margins?

Click below to listen to this jam-packed episode!



Or, check out the video version of the podcast:




Here’s what we cover in the episode:

  • What you can learn from the owner of 37 music schools
  • What Jeff invested into his sales & team to help him build a 7-figure music school
  • Understand the “black hole” of your marketing costs
  • Advice Jeff would give to bring more families to your music school
  • How much should you spend on your marketing?
  • 4 high-impact ways to build a 7-figure music school
  • Expert advice on delegating to your team

Also, during the episode, we referenced the Google “Big 3”… 

We actually did an episode earlier this year about stress testing your school’s marketing.

In that episode, I talked about what marketing channels you should use (including the Google “Big 3”) and which ones you can safely ignore.

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Have a great week!

Very best,
Daniel and Nate


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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  1. Charles Grogan

    What was the episode where Daniel talks about the big Google 3, as referenced by Jeff?


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