How to Sell Out Your Summer Camps (Part 1) [7FMS Ep. #57]

by Daniel Patterson


Have you ever considered running summer camps at your school?

In this episode, we go into great detail about how to successfully promote a summer camp in your music school.

You will learn:

  1. When to begin promoting your music camps
  2. How to promote your music camps
  3. What marketing and advertising methods to use to promote your music camps
  4. How to grow your camps year over year

Both Nate and Daniel have extensive experience running camps and share practical ideas and details, so…

Click below to listen to the episode!


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • How Brooklyn Music Factory sells out their summer camps every year
  • If you’re stressed or anxious about your camp to-do list… here’s how to create your calendar
  • Daniel shares 7 ways to promote your summer camps
  • Why email marketing is the #1 way to sell out your summer camps… and language you can use to make it really effective
  • How to sell the simplicity of camp for new and re-enrolling families
  • Is it bad to market camps as a “day care”?
  • 2 steps Nate took to grow his music camps from 68 students to 500+ students
  • Should you hire a camp manager?
  • Nate’s takeaways from the episode – knowing the true value of your camps
  • Daniel’s takeaways from the episode – a great product will sell itself

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

PS > We are hosting another live podcast recording!

Join us for a special live recording of ‘How to Manage Makeup Lessons in Your Music School’ on February 10th from 1pm-3pm EST. 

Bring your challenges and business questions, and let Daniel and Nate help you solve them. 

Don’t miss this opportunity to participate and gain valuable insights for your music school. Sign up below!



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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