How Much Should Your School Spend on Marketing? [7FMS Ep. #85]

by Daniel Patterson


In this episode, I give a marketing plan for studios at various marketing budget levels:

$0, $100, $500, $1000, and $2000+

So, if you ever wondered how much you should spend on marketing…

What you should do with the money…

And what marketing techniques you should use…

Definitely tune into this episode.

Not only that, I give up-to-date technical information you need to know about Google Ads, Facebook, and non-traditional information…

Marketing advice that I see working right now.

Click below to listen to the episode:


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Rookie marketing mistakes most music school owners make
  • $0 budget strategies for Facebook and Google
  • Time-saving marketing tips for social media
  • $100 budget strategies for Google Ads
  • $500 budget strategies for Google Ads
  • $1000+ budget strategies: when to invest more
  • When to spend more than $3000 on your marketing budget
  • Conclusion: Marketing is not magic!!

If you come across this episode in the future, we will update this post if any of the marketing advice we give in this episode is no longer relevant.

For more fantastic information just like this… Check out our free resources here:

If this was helpful to you, share this with a friend or leave a review on Spotify or iTunes! We appreciate it!

One more thing!!!!

If you have a question about running a music school…

If you have a challenge currently in your studio or school…

We’d like to help.

Daniel and Nate are hosting a FREE live Q&A / coaching session on the 1st of September at 1pm Eastern.

To take advantage, here’s what you need to do….

  1. Click this link
  2. Write down your question or challenge on that page
  3. Click submit

If you don’t have a question but just want to hang with us live… then just click here.



This episode is sponsored by… So many music teachers and schools wish they could get a group program going…. But fear stops them. The Piano Express system helps you start a group program that will allow you to see up to 12 students with just 1 teacher, while simultaneously helping those students complete beginner method material in less time. Try for free by signing up for a live or virtual demo at



Big Music Games provide fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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