How to Run Ads on Facebook to Get More Students for Your Music Lessons [7FMS Ep. #91]

by Daniel Patterson


I can’t tell you the number of times I’ve heard a studio owner say:

“Yeah, I tried Facebook Ads… I spent a lot of money… and didn’t get ANY students! Facebook Ads don’t work!”

It can seem that way…

So that’s why I’ve been really looking forward to releasing today’s episode on getting students for your music school with Facebook Ads.

We invited Elizabeth Gillette (a digital marketing specialist) to come on the show.

For 50 minutes, I put her through an intense interrogation about getting results with Facebook / Meta ads in 2023.

She reveals what campaign structures to use, what creative to use, what kinds of pictures and videos to use in your Facebook posts and ads, and we even talk about landing page design.

If you are running ads or WANT to run ads on social media… this is a “must listen” episode.

Click below to watch, listen, or bookmark for later.


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Building an Effective Facebook Funnel
  • Optimizing Tracking, Conversions, and Ad Copy
  • Crafting a Successful Facebook Campaign
  • Running a High-Performing Facebook Campaign
  • Key Components for Your School’s Landing Page
  • Crafting Irresistible Offers for Your Landing Page
  • Evaluating Conversion Rates: Good vs. Bad


Bonus Session!


Would you like to go even deeper on this topic?

We are hosting a FREE training on how to build a Facebook ad campaign

This training will include:

  • A live demonstration of how to build a Facebook / Instagram ad campaign
  • How to implement conversion tracking
  • What ad creative is working right now
  • How to optimize your ad campaigns for max profitability

This free training will occur on Friday, October 6th at 11am Eastern

There will be no public replay… This information is just too valuable

Register now or miss out

The replay will be available in our Studio Mastery Community (which you can join for free)


Upcoming Episodes


We have a series of episodes that are coming up that you just don’t want to miss, including:

-> An episode on online lessons and building music courses with someone who has done the hard work of building a high-ticket offer for ADULT students

-> An interview with an owner that’s running a single-location school with 1,050 students… and it is just loaded with great advice about creating RAVING fans of your school… this is one of my favorite episodes we’ve EVER recorded

-> An episode on how to develop and train new teachers in your school

-> An episode on how to build automation systems in your school and get more done in less time

This is just scratching the surface… there are so many other episodes that we know will be valuable and useful to you!


Support the Podcast


If you’d like to support the podcast, please share with a friend, share on social, or leave a review. It helps so much!

And… if you’d like to support the podcast and help yourself… Consider checking out one of the sponsors of the show!



This episode is sponsored by… So many music teachers and schools wish they could get a group program going…. But fear stops them. The Piano Express system helps you start a group program that will allow you to see up to 12 students with just 1 teacher, while simultaneously helping those students complete beginner method material in less time. Try for free by signing up for a live or virtual demo at


Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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