Building an Online Lessons Brand (w. Kaitlyn D.) [7FMS Ep. #92]

by Daniel Patterson


For the past few years, a growing number of music teachers and music school owners have thought beyond their local geography and asked:

“Could I sell lessons online?”

“Could I sell some sort of music course or music membership online?”

My observation is that – while this is possible – it’s very different than selling lessons locally.

In today’s episode, we brought back on Kaitlyn Davidson who has spent the last few years building an online lessons brand alongside her really successful local studio.

In this interview, we talk about how to market online lessons, the differences between local vs online, how to use YouTube to get customers, and the advice she would give those who would like to live the “laptop lifestyle” as a music teacher.

This episode is “all killer, no filler”! 

Kaitlyn is super direct, to-the-point, and gives many insights that will help you in your desire to grow, scale, and live a relaxed lifestyle as an owner.

If you are a local school owner, there is a lot to learn in this episode.

Click below to listen to the episode.


Or, check out the video version of the podcast:


 I jh I hoste 

Here’s what we cover in the episode:

  • Building an online presence for your music business
  • What it takes to promote your music business online
  • Catering to unique client preferences and goals
  • Overcoming marketing challenges: online vs. in-person
  • Effective marketing strategies for building your online presence
  • Converting YouTube subscribers into online course customers
  • Discoverability online + how it impacts your sales
  • Staying persistent with your goals (no plan B!?!)


Show Notes


Links to some of the items we mentioned in the show… The homepage for Kaitlyn’s online music course for adults.

Pianoly YouTube channel. Kaitlyn’s YouTube channel for


Get More Students…


If you want to learn how to get more students for your online or local lessons brand…

You can take the FREE Facebook Ads training I hosted with Elizabeth Gillette.

Join our Studio Mastery Community to access the training and learn how to run Facebook and Instagram ads

We’re doing everything we can to support you in having a profitable school year!


If you’d like to support the podcast, please share with a friend, share on social, or leave a review. It helps so much!

And… if you’d like to support the podcast and help yourself Consider checking out one of the sponsors of the show!



This episode is sponsored by… So many music teachers and schools wish they could get a group program going…. But fear stops them. The Piano Express system helps you start a group program that will allow you to see up to 12 students with just 1 teacher, while simultaneously helping those students complete beginner method material in less time. Try for free by signing up for a live or virtual demo at

Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.


The following two tabs change content below.
Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

How Do You Want to Grow Your Studio?

Get More Students

Bring in $1000s in new revenue with a studio funnel

Begin Group Lessons

Start a high-quality group program that parents say “Yes!” to

Free Up Time

Scale your studio, make more, and in less time

Leave a comment

Your email address will not be published. Required fields are marked *

Share This