grow-your-music-studio

04 Oct | 2023

For the past few years, a growing number of music teachers and music school owners have thought beyond their local geography and asked:

“Could I sell lessons online?”

“Could I sell some sort of music course or music membership online?”

My observation is that – while this is possible – it’s very different than selling lessons locally.

In today’s episode, we brought back on Kaitlyn Davidson who has spent the last few years building an online lessons brand alongside her really successful local studio.

In this interview, we talk about how to market online lessons, the differences between local vs online, how to use YouTube to get customers, and the advice she would give those who would like to live the “laptop lifestyle” as a music teacher.

This episode is “all killer, no filler”!

Kaitlyn is super direct, to-the-point, and gives many insights that will help you in your desire to grow, scale, and live a relaxed lifestyle as an owner.

If you are a local school owner, there is a lot to learn in this episode.

Click below to listen to the episode.

Or, check out the video version of the podcast:

Here’s what we cover in the episode:

Building an online presence for your music business
What it takes to promote your music business online
Catering to unique client preferences and goals
Overcoming marketing challenges: online vs. in-person
Effective marketing strategies for building your online presence
Converting YouTube subscribers into online course customers
Discoverability online + how it impacts your sales
Staying persistent with your goals (no plan B!?!)

Show Notes

Links to some of the items we mentioned in the show…

Piano.ly. The homepage for Kaitlyn’s online music course for adults.

Pianoly YouTube channel. Kaitlyn’s YouTube channel for Piano.ly

Get More Students…

If you want to learn how to get more students for your online or local lessons brand…

We are hosting a FREE Facebook ads training this Friday at 11am Eastern.

There will be no public replay.

Those who register will be given the opportunity to watch the replay – even if they don’t attend live.

We’re doing everything we can to support you in having a profitable 2023 – 2024 school year!

And…

If you’d like to support the podcast, please share with a friend, share on social, or leave a review. It helps so much!

And… if you’d like to support the podcast and help yourself… Consider checking out one of the sponsors of the show!

SPONSOR
This episode is sponsored by GroupLessons.com… So many music teachers and schools wish they could get a group program going…. But fear stops them. The Piano Express system helps you start a group program that will allow you to see up to 12 students with just 1 teacher, while simultaneously helping those students complete beginner method material in less time. Try for free by signing up for a live or virtual demo at GroupLessons.com.

SPONSOR
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

Bio
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Daniel Patterson

Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.