Date Night at Your Music School! [7FMS Ep. #107]

by Daniel Patterson


Happy Valentine’s Day!

We’ve got a good one for you today.

In honor of the “holiday of love”… I convinced Nate to do an episode on a special program they have at Brooklyn Music Factory:

Date night!

Parents drop off the kids at BMF for their Date Night…

And kids have a blast in this special 3-hour program.

In this episode, we discuss:

– What’s date night?
– How does it work?
– Why does BMF do it?
– How profitable is it for BMF?
– The underlying principles that make special programs work in your school

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • What is date night?
  • Deciding the right price, budget, and audience for date night
  • Marketing costs and strategies for date night
  • Best times to run date night in your school
  • “I already run summer camps… is this even worth my time and $$$?” 
  • Addressing the challenge of serving adults in your music school
  • Date night program rundown (how to start it in your studio)
  • Two challenges to anticipate for date night
  • Long-term benefits of running a date night program in your studio
  • Turning date night into recurring revenue

Show Notes

During the episode, Daniel mentioned a blog post he published about the only three ways to grow your business…

The Only 3 Ways to Grow Your Music Studio Applying the concepts in this guide could grow your music studio or teaching income by 10%, 20%, or even as much as 50%! 

Not sure how to grow your special programs?

Struggling to get new students?

Check out this free training I did on how to get more students in your school!

Also… if you have Instagram, give us a follow!

See you next week!


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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  1. LeAnn Halvorson

    I just listened to episode #107. What a Valentine’s Day treat. So many ideas here to try. My studio size is big, but in the lower level of my house. I think I would need to rent another space to try something like this or limit the number of students. I’ll put my thinking cap on. It would be a great way to implement more of my games for students, plus allow parents some time for themselves.


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