Growing Your School’s Social Media (w. Lauren Kelly) [7FMS Ep. #113]

by Daniel Patterson


How do you use Facebook and Instagram effectively for your music school?

Do you have to “like” social media to use it as a tool for your business?

Is it possible to delegate this entirely to a team member in your studio or school?

We brought Lauren Kelly on the podcast to talk all things social media…

Including how she built massive followings on Facebook and Instagram.

I’m more bullish on social media marketing than ever..

So this is an important episode to listen to if you are wanting growth in 2024.

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • What do I do with my social media pages?
  • What does “growing your social media” look like?
  • What social platforms should music schools focus on?
  • A “to-do list” for social media platforms
  • How to make your studio more discoverable through social media
  • Hashtags to follow + engaging with the local community
  • Benefits of social media beyond getting new students
  • Is social media “unhealthy”?
  • Can I hand off social media to an admin in my music school?
  • Social media ethics and boundaries for a music school

Check out this free training I did on how to get more students in your school!

Also… Daniel has been posting a lot of great advice on his Instagram.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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