Do Nate and Daniel Disagree On Marketing Strategy?!?!? [7FMS Ep. #115]

by Daniel Patterson


Get out your popcorn and soda…

Because on this episode of the podcast, Nate and Daniel have a fight!

At the very least… a friendly disagreement?

Here’s the backstory:

Nate received some marketing advice that he disagreed with.

He approached Daniel with the scenario…

And Daniel actually agreed with the original advice given.

So, instead of keeping this as a private conversation… they decided to hit record and let you in on an in-depth discussion of Brooklyn Music Factory’s marketing strategy…

As well as marketing advice that Daniel hasn’t talked about publicly before, including:

  • Top of funnel vs bottom of funnel marketing strategies
  • A rookie marketing mistake that most music schools are still making in their program offers
  • The #1 message you should be using in your ads, your copy, your website, and followups

We don’t do these “behind the scenes” episodes that often… but when we do… they are usually very well received!

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Sales strategy (from new lead to new student)
  • Are you speaking the right “language” in your marketing?
  • “I see music schools making this mistake all the time”
  • Building landing pages that convert
  • 7 effective approaches to sales you can easily use in your studio
  • How much content do you need to create for social media?
  • How to improve your conversion rates
  • Why parents are ghosting you after they reach out


Here is the free training Daniel mentioned in the episode…

Are You the Most Valuable Music School in Your Area?  | By the end of this video, you’ll know the 4 things you need to get more students in your music school or studio.


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SPONSOR – Piano Express from

Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…

And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students…
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)

… Then you need to head over to, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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