How to Build a Premium Lesson Program (w. David C.) [7FMS Ep. #120]

by Daniel Patterson

Several weeks ago, we aired our first “5 for 5” episode in nearly six months!

We interviewed David Chang who gave us an overview of the premium lesson program that he’s built in the heart of Brooklyn, New York.

In today’s episode, we are sharing an extended interview with David.

In this episode, he goes beyond the basics, and shares the “how to” of building a premium lessons program.

However, I will warn you…

If you’re just looking for a “checklist” of “things you have to do” to build a high-grossing lesson program… you’re going to be disappointed.

While David does share a ton of practical tips… I believe that the most important elements he shares about his success are less obvious, less intuitive.

Unusual results requires unusual methods.

Listen with an open mind.

You can listen on your podcast player… or watch the video version on YouTube (which we filmed live in downtown Brooklyn).

Click below to listen to the episode.



Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • What does it take to build a premium program in your music school?
  • Developing a purpose and vision behind your music school model
  • David’s doubts of the viability of this model
  • Positioning your business for success (through specific personal development methods)
  • How David built a unique music lesson strategy
  • Building a business and lifestyle simultaneously
  • Future-proofing your business

Show Notes

Here is the resource we mentioned…

Make It Stick: The Science of Successful Learning by Peter Brown | David recommended this book for business owners. To most of us, learning something “the hard way” implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.’

In conclusion…

David built something unique and special that has allowed him to attract high-quality students and earn the title of a “premium studio.”

David built his own program from the ground up!

If you’d like to raise margins in YOUR studio… without having to build your own program…

Consider starting a group piano program in your studio… Now is the best time of year to start setting up a new program for fall!

Learn how you can raise margins in your studio by starting our owner training for free!

Also… Daniel has been posting a lot of great advice on his Instagram.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.


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Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…

And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students…
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)

… Then you need to head over to, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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