A Crisis Almost Killed Our Music School! (w. Alyssa O’Toole) [7FMS Ep. #139]

by Daniel Patterson
On the podcast, we often emphasize the idea of making your business predictable…

Build systems!

Track and measure everything!

Follow the “rules” of business!

If you do all these things, of course your business will be untouchable, right?

Right!?!?!?

Overall, yes, your business will be strong and healthy.

But – what happens when something unpredictable happens?

In this episode, Daniel, Nate, and Alyssa reminisce about a time in their business life where a “crisis” threatened their business.

Not just a small challenge they had to overcome…

But a legitimate threat to the continued existence of their business.

Special importance is placed upon what you can take away and learn from these situations.

Click below to listen to the episode.

Or, check out the video version of the podcast:
 

Here’s what we cover in the episode:

  • Responding to a crisis in your business
  • Daniel talks about the time his marketing completely stopped working
  • Daniel’s emotional response to the marketing business misfire
  • Daniel’s solution to the problem
  • Staying persistent and confident despite challenges in your business
  • Finding your footing and moving forward after a challenge
  • Gaining wisdom + financial fluency from a crisis 
  • Using your vision to guide your decisions

[ALERT] Opportunity to work Nate and Daniel!

On November 1st of this year… A small group of studio owners will be able to work with Nate and Daniel on building a solid foundation for scaling their school.

Click here for more information

Also… Daniel has been posting a lot of great advice on his Instagram.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.

Show Notes

Here are the resources we mentioned…

Fear SettingTim Ferriss | “I do an exercise called “fear-setting” at least once a quarter, often once a month. It is the most powerful exercise I do. Fear-setting has produced my biggest business and personal successes, as well as repeatedly helped me to avoid catastrophic mistakes.”

The WorkByron Katie | “Every time you do The Work you are becoming enlightened to who and what you are, the true nature of being. To question what you believe is an amazing gift to give yourself, and you can have it all the days of your life. The answers are always inside you, just waiting to be heard.”

The Millions WithinDavid Nagel | “Are you ready to manifest exactly what you want…make more money…& have an epic life? Following his near-death experience, one simple shift in awareness tripled David Neagle’s wages-his annual income then became his monthly income… The Millions Within documents David’s journey from high-school dropout to multi-millionaire entrepreneur. And, while David’s rise to financial freedom began as a dockworker, his dedication to learning and applying the UNIVERSAL LAWS were at work behind his unlikely success. In this guide to the laws of the Universe-how life works, and how you, your beliefs and your intentions function to produce the results and circumstances (positive & negative) you experience daily-learn how to employ conscious, intentional use of these rules to produce the results (financial and personal) that you dream of…NOW!”

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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