How to Improve Your Music School’s Sales Conversion Rate [7FMS Ep. #141]

by Daniel Patterson
In my experience… when a studio owner “isn’t getting enough new students”, the owner assumes that they have a marketing problem.

They aren’t getting enough leads.

But what if that isn’t the real problem?

In today’s episode, Daniel and Nate tackle a critical (but often overlooked) part of the sales process: the follow-up. 

Research shows that 81% of sales happen after the fifth contact. 

Yet, most school owners give up after just one or two attempts. Are you leaving opportunities—and revenue—on the table?

We’re here to help with a practical episode!

Nate walks us through the system that Brooklyn Music Factory uses to ensure they don’t miss out on those 81% of leads that just need a little more nurturing. 

Plus, Daniel shares practical tips on building the habits and tools you need to track and close more sales.

This episode is a must-listen for any school owner who’s ready to finally hit their enrollment targets!

Click below to listen to the episode.

Or, check out the video version of the podcast:

 

Here’s what we cover in the episode:

  • Getting people from a lead > to a followup > to a sale
  • The complete sales funnel process (and how to make first contact with a lead)
  • 80% of sales happen after first contact… so when do you make the offer??
  • Delivering on your promise with a risk-free registration process
  • What do you do with a hot lead that goes cold?
  • Tracking sales with CRM tools (Evernote + Keap)
  • How long does it take to fix your sales system?

Applications Open to Work with Nate and Daniel!

Applications are open for the Founder’s Forum!

The Founder’s Forum is a 12-month mastermind that provides you with custom scaling strategies, live in-person events, accountability, expert guidance, and a supportive community to help you scale your music school to 7 figures and beyond, increase profitability, and master true CEO leadership.

You will work directly with Nate and Daniel… and a “brain trust” of other high-level school owners.

Click here to apply to get a seat in the Forum

Show Notes

Here are the resources we mentioned…

Your Music School’s Sales ProcessEp 77 | The fall rush is coming… I made a podcast episode that shows you how to be way more effective at enrolling students over the phone or in a trial lesson. Lots of specific examples. Don’t miss it.

Conquer the ChaosClate Mask | ‘Discover a better path to small business growth, profit and freedom.’

We’d love to hear from you… what was your big takeaway this episode? What questions do you have?

We won’t know unless you reach out and tell us!

You can do so by contacting us here.

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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