Delegating Sales in Your Music School [7FMS Ep. #142]

by Daniel Patterson

One of our most popular episodes of all time was Episode 75…

Where Daniel went into detail on how he never lost a trial lesson… I.e., a signup was all but guaranteed when someone came in for a trial.

The episode was LOADED with practical advice on how you could improve your own results.

But… what about big music schools? Is it practical for the owner to be doing all of the sales work?

One of my clients got 160 leads last month…

Should she be doing the sales and followup work for all of those leads?

Most likely not… Which is why we decided to record an episode on delegating your school’s sales process.

Nate shares his personal journey from handling every single sales call at Brooklyn Music Factory to building a successful sales team.

If you’ve been stuck doing it all yourself or aren’t sure how to trust someone else with sales, this episode is your roadmap for scaling without losing your mind. 

Plus, you’ll hear real examples from Brooklyn Music Factory’s journey to 500+ summer camp enrollments and beyond and more practical advice from Daniel about effective sales.

(By the way, this is something we go into in much more detail in The Founder’s Forum)

Click below to listen.

Or, check out the video version of the podcast:

 

Here’s what we cover in the episode:

  • When to know it’s time to delegate sales
  • How to train and empower your salespeople to succeed
  • The system Brooklyn Music Factory uses to track leads and hit enrollment targets
  • Charisma is NOT the key to closing sales – so what is?

Thanks for tuning in… check out these other opportunities to go deeper with Nate and Daniel!

Applications Open to Work with Nate and Daniel!

Applications are open for the Founder’s Forum!

The Founder’s Forum is a 12-month mastermind that provides you with custom scaling strategies, live in-person events, accountability, expert guidance, and a supportive community to help you scale your music school to 7 figures and beyond, increase profitability, and master true CEO leadership.

You will work directly with Nate and Daniel… and a “brain trust” of other high-level school owners.

Click here to apply to get a seat in the Forum

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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