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12 Mar | 2025

You’re full of ideas – new programs, new offers, new revenue streams.

Maybe you’re considering adding a summer camp, group classes, or a rock band program.

Maybe you saw something at another school and thought, Hey, that could work for us!

But there’s a problem…

Chasing every idea can wreck your business.

The wrong idea at the wrong time? It steals your energy, derails your focus, and leaves your core business struggling.

In this episode, we break down a framework for assessing new business ideas before you invest time and money.

It’s the fourth bucket of business—a dedicated space for evaluating what’s worth pursuing and what should be shelved.

If you’ve ever started a new initiative and thought, Why isn’t this working?…

This episode will change how you think about growth.

Click below to listen:

Or, check out the video version of the podcast:

Here’s what we cover in the episode:

New business and the danger of “Bright Shiny Object” syndrome
How to test demand for new offerings before you spend a dollar on marketing
Why most ideas fail (and how to spot a bad one before it drains you)
Simple ways to assess your ideas and make data-driven decisions
How to vet new hires before launching a new offering

If you’d like to drop us a note, ask a question, or inquire about growing your music school… You can do so by contacting us here.

You can help us out by leaving a review for us!

We help owners build 7-figure music schools and break through growth barriers!

How?

By sharing the systems and wisdom that Nate Shaw used to grow Brooklyn Music Factory into a multi-million dollar school.

If you’d like more information, click here to learn about the Founder’s Forum.

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

Increase student retention…
Increase the number of your beginners that become intermediate students
Help students go through their books faster (Proven! We did a study on this!)…
Increase home practice time (Proven! We have years of data showing that this happens)
And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

Get the Episode Guide

Bio
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Daniel Patterson

Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.