How Jessica Grew to 450 Students in a Tiny Town (w/ J. Hanson) [7FMS Ep. #156]

by Daniel Patterson
Most school owners think you need to be in a massive city to grow a large, sustainable music school. 

Is that true?

In this episode, we sit down with Jessica Hanson, owner of Take Note Studio, to unpack how she built a 450-student school in a small, blue-collar Midwestern town—and what you can learn from her success.

Jessica is one of the members of our Founder’s Forum… a year-long program that helps studios set foundations for explosive growth in their music school.

She shares the real challenges of expanding to multiple locations, maintaining quality across campuses, and the key decision that made scaling easier instead of overwhelming. 

Plus, she reveals the biggest mistake school owners make when they try to grow (and what to do instead).

If you’ve ever wondered how to break past 200-300 students or expand into a second (or third) location, this episode is a look at how one owner did just that… and in less-than-ideal circumstances!

Click below to listen to the episode:

Or, check out the video version of the podcast:
Here’s what we cover in the episode:

  • Growing pains & challenges Jessica faced while scaling
  • How do you maintain a consistent experience across 3 locations?
  • Why trying to offer everything actually stunts your growth
  • The hardest part of managing multiple locations—and how she’s solving it
  • Lessons learned in becoming a risk-taker for studio growth
  • Jessica’s best advice to owners about financial tracking
  • Finding a community of studio owners to help you on your journey

Show Notes

Advice We’d Give to Our Younger Selves (w. Alyssa O’Toole) – Episode 118 | What would you change about your music studio business if you could go back in time?

A Crisis Almost Killed Our Music School! (w. Alyssa O’Toole) – Episode 139 | A crisis could kill your studio business… Here’s how we handled when it happened to us!

Success Patterns of Big Music Academies (w. Sam L.) – Episode 127 | Sam Lellouche of Opus1.io has had a chance to observe large, profitable academies… and he has seen what he calls “patterns of excellence.” He’s observed that profitable schools have similar characteristics. This is a fascinating discussion and will give you some serious food for thought if you are wanting to grow a PROFITABLE academy.

We help owners build 7-figure music schools and break through growth barriers!

How?

By sharing the systems and wisdom that Nate Shaw used to grow Brooklyn Music Factory into a multi-million dollar school.

If you’d like more information, click here to learn about the Founder’s Forum.

And – if you’d like to drop us a note, ask a question, or inquire about growing your music school… You can do so by contacting us here.

You can help us out by leaving a review for us!

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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