Efficient Social Media Marketing (w. Sara Campbell) [7FMS Ep. #47]

by Daniel Patterson


It’s almost a cliche’ at this point to say that “social media marketing” feels overwhelming.

What social media channels should you use?

How often should you post?

Do I really have to do dances on TikTok?

In this episode, we decided to look at social media marketing with systems thinking…

So that you can get the maximum amount of result with an efficient, streamlined effort.

To do this, we invited Sara Campbell onto the podcast, a social media marketing expert who works specifically with music studios and schools.

She gives a ton of practical wisdom in this episode…. This is a “must listen” episode if you are serious about maintaining or growing your music school’s numbers.

Click below to listen to the episode.



Or, check out the video version of the podcast:




Here’s what we cover in the episode:

  • Sara shares the basics of social media strategy for music school owners
  • Why you should stop marketing to NEW studio families
  • A simple & easy way to share your studio’s culture (and how parents can help out, too)
  • Why pressing “record” doesn’t bother your students as much as you think
  • Stable studio marketing vs. growing studio marketing
  • Should you hire someone to do your marketing for you?
  • How much time do you need to really develop your organic marketing?
  • How can the owner & the team clearly communicate their vision and purpose (internally
    AND externally!!)?
  • Which social media streams are best for YOUR music school
  • Who can take charge of the social media marketing on your team + other marketing roles
  • The best way to consistently capture the “magic” moments in your studio
  • Don’t forget about your best content creators… your clients!

Would you like more help with your marketing?

Here’s a free resource that Daniel made about how to become the most visible music school in your area.

Click here to watch Daniel’s short movie on the process for getting more students.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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