“Old-Fashioned” Music School Marketing that Works! (w. Brian King) [7FMS Ep. #74]

by Daniel Patterson


If you hate ads, SEO, and social media marketing for your studio….

You’re going to love this episode.

A few weeks ago, we had Brian King on the podcast.

During his 5 for 5 interview, he said something that caught my attention.

Even though he has a background in digital marketing… he said that his most effective marketing strategy was an “old school” way of doing things.

Networking. Partnership marketing. Referrals.

Or, to put it a different way… marketing techniques that have been around since last century!

Now, to make sure that we brought a lot of value this episode… we brought Brian on and asked to give very specific instructions on how to run a booth at a community expo or how to do partnership marketing “right.”

So, get out your notebook and prepare to take some detailed notes on today’s episode…


Or, check out the video version of the podcast:



Here’s what we cover in the episode:

  • Get 250+ students with this ONE marketing technique (no ads or social media!)
  • Why event-based marketing is so powerful
  • How to set up a booth at a community event
  • Events you shouldn’t waste your time at
  • How to find the right community event
  • Why you should set up a booth at community events
  • The results of community event-based marketing
  • How to engage in conversation at your booth
  • Budgeting for a booth & merchandise
  • Why you should join your city’s chamber of commerce
  • How to partner with other local businesses
  • How to make time for all of this in your busy schedule

In the episode, we mentioned two other episodes that have to do with “open house” or “event based” marketing.


Episode 51 – No More Free Trial Lessons (w. Greg Genter)

Episode 68 – Help Them Feel the Music! (Event Based Marketing for Your School)

Those will be great resources for you in helping you get your “ground game” going!

And, as mentioned…. Here are the pictures of Brian’s booth at their community expo…


For other practical ideas on how to save time, scale, and get more students, check out our free resources at the link below.



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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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