Book Blasts and How to Promote Special Programs in Your School [7FMS Ep. #137]

by Daniel Patterson
In past episodes, we have talked about how special programs can provide a nice “revenue boost” to your school’s bottom line.

We’ve explored specific programs like:

  • Big Music Games
  • Date Night! programs
  • Summer programs

In today’s episode, we unpack a special program called a BOOK BLAST that Daniel promoted and sold out throughout the year.

The program was designed to help “blast” through most or ALL of their current method book in a week.

Daniel explains how it works, how he promoted it, and the impact it had on his studio’s revenue and retention.

Click below to listen to the episode!

Or, check out the video version of the podcast:
 

Here’s what we cover in the episode:

  • Starting a new program in your music school (Book Blasts)
  • How Book Blasts work – structure, supervision, incentives + more
  • Giving parents an alternative to summer lessons + how students respond
  • Results of book blasts and summer programs in your school
  • Will students lose their progress over the summer?
  • Patience in marketing and growing a new music program
  • Developing your capacity to “go deeper” and solve problems
  • Building a simple funnel and marketing to existing families 

Thanks for listening and/or watching our podcast! Be sure to check out the show notes below.

Give us a follow if you’d like to see short inspiring clips in your feed during the week.

Show Notes

Here are the resources we mentioned…

Alfie Kohn’s Punished by Rewards “In this groundbreaking book, Alfie Kohn shows that while manipulating people with incentives seems to work in the short run, it is a strategy that ultimately fails and even does lasting harm.  Our workplaces and classrooms will continue to decline, he argues, until we begin to question our reliance on a theory of motivation derived from laboratory animals.”

Episode 23 – How to Keep Students for 10 Years | Much has been said and written about retention… But is it possible that most people get this wrong? Is it possible that retention *isn’t* about prizes, gimmicks, bracelets, and short-sighted tactics? In this episode, Nate and Daniel throw down the gauntlet, dig deep, and talk about what TRULY drives great retention.

Episode 24 – The Hidden Driver of Growth and Retention (Part 2) | Imagine keeping students in your studio longer… without having to use gimmicks or short-term hacks! In this episode, Daniel teaches you a retention strategy that is congruent with what every music teacher and music school owner ALREADY wants…

Sponsors

SPONSOR – Big Music Games
Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

SPONSOR – Piano Express from GroupLessons.com
Now’s the time of year to consider what programs you are going to be offering in your music studio this fall…
And if you are looking for a program that will:

  • Increase student retention…
  • Increase the number of your beginners that become intermediate students
  • Help students go through their books faster (Proven! We did a study on this!)…
  • Increase home practice time (Proven! We have years of data showing that this happens)
  • And increase the profit in your studio (not just revenue)…

… Then you need to head over to GroupLessons.com, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Click here for more information

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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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