Live Coaching with 6 Studio Owners [7FMS Ep. #106]

by Daniel Patterson


A few weeks ago, we released an episode about Nate’s experiences with commercial leases.

This special episode was filmed LIVE at Brooklyn Music Factory with a number of studio owners in attendance.

In today’s episode, we are releasing more audio of that special event that we held back in December.

Today’s episode is an excerpt from a Q&A that we did… As we answered questions that six clients asked us at this special event.

Here’s what we talked about:

  • How do you make good decisions in your music school?
  • How do you know what your school’s strategy should be?
  • Should you seek advice or trust your intuition?
  • Using special programs to create revenue in your school
  • Lead generation and marketing in the 2020s
  • Creating special programs in your school
  • You don’t “accidentally” create a network of people

Click below to listen to the episode.



Or, check out the video version of the podcast:



During the episode… Nate briefly talked about special programs that Brooklyn Music Factory started to boost their revenue.

We’re going to discuss one of those revenue boosters in detail next week!

Be sure to tune in for that.

In the meantime… if you’re not sure how to grow your special programs…

Or… you’re struggling (in general) to get new students…

Check out this free training I did on how to get more students in your school!

Also… if you have Instagram, give us a follow!

See you next week!

Show Notes

During the episode, Daniel and Nate mentioned several resources…

How to Sell Out Your Summer Camps (Pt. 1) In this episode, we go into great detail about how to successfully promote a summer camp in your music school. You will learn when to begin promoting your music camps, how to promote your music camps, what marketing and advertising methods to use to promote your music camps, and how to grow your camps year over year.

Creating a Powerful Summer Camp (w. Peira Moinester) How do you create a high quality summer camp? To explore that topic, we invited Peira Moinester onto the show… the chief architect of Brooklyn Music Factory’s summer music camp program. Peira has overseen the growth of the BMF summer camp from a few dozen campers to a camp so large that its yearly revenue is greater than what most music school’s make in a year! In this episode, she talks about the creation and administration of a summer camp program that can change your student’s lives and your school’s future.

Summer Camps: Pricing for Profit In this episode, we talk about pricing, profit, expenses, and roles that you need to make summer your MOST PROFITABLE quarter of the year. If you already have a camp, or you want to begin one… this is a must-hear episode!

Growth Advice From a Professional Marketer (Interview with Brian) Brian added 100 students to his roster in just under six months. He’s very candid about what he did to grow RockU Music. There’s nothing he did that only an “expert” could pull off…. So, the content of this interview will be applicable to small and large studios. NOTE: Since this interview he’s added another 200+ students to his school!


SPONSOR – Piano Express from

Would you like to start a group piano program in your studio… but are concerned about the logistics, the setup, and (most of all) the response from your studio families?

Don’t be scared!

Head over to, sign up for a free demo, and we’ll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)… with little to no difficulty.

You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).

Don’t let an imaginary “boogeyman” keep you from making a profitable change in your studio!

SPONSOR – Big Music Games

Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. 

Level up your student’s ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. 

Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians.


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Daniel Patterson is a private teacher, writer, and marketing consultant for music schools. He began teaching in 2004. He co-founded and led marketing operations for a summer music camp that sees over 200 children each summer.

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